Inside the Windows 8 pop-up store that's hitting Stockholm this Christmas

Inside the Windows 8 pop-up store that's hitting Stockholm this Christmas

Summary: Microsoft and Intel have come together to show strength in numbers with a pop-up shop that's carrying the largest single collection of Windows 8 machines in Scandinavia.


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  • Last week, Microsoft and Intel opened a pop-up showroom in the Swedish capital of Stockholm to give Swedes a taste of the latest hardware running Windows 8.

    While there's still no word on when the Surface will hit the Nordics, Microsoft and Intel are doing their best to get Swedes to consider a variety of Windows 8 slates and all-in-ones from the likes of HP, Samsung, Acer, Asus and Lenovo.

  • A view of chilly Stockholm from inside the Windows 8 store

    Microsoft has gone with a tasteful, but almost too polite, design for its showroom on Birger Jarlsgatan, in swanky downtown Stockholm.

    People walked past the store mostly without turning their heads to see what was inside, while the signage out  front could easily be missed from 20 metres away.  

  • The Stockholm Wintel 8 store on Birger Jarlsgatan

    This was the store of Swedish glass-maker Orrefors until it recently went bust, leaving a space for Microsoft and Intel to take the place temporarily. The site costs about 600,000 SEK ($100,000) a month to rent. 

Topics: Windows 8, Intel, Microsoft, Tablets, EU

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

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