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Last week, Microsoft and Intel opened a pop-up showroom in the Swedish capital of Stockholm to give Swedes a taste of the latest hardware running Windows 8.
While there's still no word on when the Surface will hit the Nordics, Microsoft and Intel are doing their best to get Swedes to consider a variety of Windows 8 slates and all-in-ones from the likes of HP, Samsung, Acer, Asus and Lenovo.
A view of chilly Stockholm from inside the Windows 8 store
Microsoft has gone with a tasteful, but almost too polite, design for its showroom on Birger Jarlsgatan, in swanky downtown Stockholm.
People walked past the store mostly without turning their heads to see what was inside, while the signage out front could easily be missed from 20 metres away.
The Stockholm Wintel 8 store on Birger Jarlsgatan
This was the store of Swedish glass-maker Orrefors until it recently went bust, leaving a space for Microsoft and Intel to take the place temporarily. The site costs about 600,000 SEK ($100,000) a month to rent.