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A view of chilly Stockholm from inside the Windows 8 store
Microsoft has gone with a tasteful, but almost too polite, design for its showroom on Birger Jarlsgatan, in swanky downtown Stockholm.
People walked past the store mostly without turning their heads to see what was inside, while the signage out front could easily be missed from 20 metres away.
The Stockholm Wintel 8 store on Birger Jarlsgatan
This was the store of Swedish glass-maker Orrefors until it recently went bust, leaving a space for Microsoft and Intel to take the place temporarily. The site costs about 600,000 SEK ($100,000) a month to rent.
Acer 27" Aspire 7600
The showroom comes as Microsoft attempts to break the iOS-Android stranglehold on the tablet market. Perhaps to make a point, none of the large touchscreen devices like this 27" Aspire 7600U were displayed with keyboards. (You can find CNET's review of the device here.)