Instagram now one of the 190,000 apps in the Windows Phone Store

Instagram now one of the 190,000 apps in the Windows Phone Store

Summary: Instagram and Waze are the latest two big-name apps to come to Microsoft's Windows Phone portfolio.


One of the most popularly requested applications that Windows Phone has been missing -- the photo-sharing app Instagram -- is finally coming to the Windows Phone Store as of November 20.


Waze, a popular crowd-sourced traffic app, also is hitting the Windows Phone Store today, as well. (That's a screen capture of the Windows Phone Waze app, at right.) Both Instagram and Waze should be in the Store as of 11 am PT/2 pm ET, Microsoft execs said.

Update: The just-released official Instagram app for Windows Phone, developed by the Instagram team, is technically a beta. Video capture and uploading, tagging photos, viewing geotagging and in-app camera capture are not yet present, a Microsoft spokesperson confirmed. An Instagram spokesperson added that with this first release, "users can upload photos from their camera roll, but you cannot take a photo with the app. The app also allows Windows users to view videos."

Update No. 2: A Microsoft spokesperson added this statement about how the Instagram beta works currently:  "Windows Phone users will be directed to their camera roll instead of a camera interface initially, where they have the option to either select an existing photo or take a new photo to apply filter to before sharing.”

As of this week, there are now 190,000 apps in the Windows Phone Store, with about 500 new Windows Phone apps being added to the Store daily, according to Microsoft officials.  Back in August, Microsoft execs said there were 170,000 apps in the Windows Phone Store.

A couple of other key apps, Mint and Xbox Video, are both "coming soon," Windows Phone execs reiterated this week. Microsoft execs have promised previously that Xbox Video, which Microsoft supported on Windows Phone 7 but not on Windows Phone 8, will be arriving in time for the holidays, and will be a Windows Phone exclusive app through the holidays. (After that, it will likely be made available for iOS and Android phones, I'd think.)

Microsoft execs said there are currently 300,000 registered Windows Phone developers. That total doesn't include developers who are building Windows Phone apps using the beta of Microsoft's AppStudio tool. Those using AppStudio have built almost 200,000 apps to date, though most of these are likely to remain private and not be available to all via the Windows Phone Store.

"Since Windows Phone 8, we've been adding capabilities that devs are taking advantage of," said Todd Brix, the General Manager of Microsoft's Windows Apps and Store team.  "What it takes to build a great Windows Phone app is different from what it takes on other platforms." Brix cited the ability to pin features and capabilities from inside an app directly to the Start screen as an example of a differentiator which makes Windows Phone feel more personal and customizable.

Brix said Microsoft's investments in carrier billing, allowing those without credit cards to buy apps, is another area where Microsoft is thinking different from the other mobile players. 

In related news, Microsoft has updated its SmartGlass app for Windows Phone, as well as for Windows 8.1 and iOS/Android phones, in anticipation of the launch of the Xbox One console this week. SmartGlass is a companion and remote-control app for the Xbox. One of its updated features is the ability to control app snapping on the Xbox One console.


Topics: Windows Phone, Apps, Microsoft, Mobile OS, Mobility


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Now if they could just get ATT sales reps to stop

    bad mouthing it it might get some traction in the US like it has in Europe.
    Johnny Vegas
  • WP8 has more features

    WP7 lacked many apps, such as pandora and instragram, due to OS limitations. No longer the case with WP8. App selection is great now.
    Sean Foley
    • "Great" is a perhaps exuberant choice of words

      "Much improved" probably a more accurate one.
      • Fair enough...

        ...but I would say very good at this point. It is certainly much improved over the last 12 months. It is getting better every day if they are indeed adding 500 apps a day. That has greatly accelerated recently if that is the case.
    • App selection is still a problem

      Coming from an Ipad and Android phone user. I picked up a S2P the wweek of release. The number ONE problem is the lack of apps.

      I use 2 major banks. Neither have Windows Apps.
      I use a major ISP and use their billing app. Not available in the Windows Store.
      My local newspaper. Nope.
      My favorite financial tracking app. Not available.
      Support for my Jawbone wristband. Not there.

      I do hope this get solved sooner rather than later.
      • Lazy companies

        Once a company develops an App and all the backend supporting services, its just laziness that keeps them from porting it at this point. Any beef with WP7 is gone with WP8. Good thing IE browser is so good on WP8 that you can always go to the mobile website.
        Sean Foley
        • Smart Companies

          Why spend the time and effort for a 3rd rate platform that has very low adoption rates?
          • I guess that's why BB is on it's way out

            You know, because smart companies don't spend the time and effort for a 3rd rate platform that has very low adoption rate.

            (Oh, and nobody spends any real time or effort on your replies.
            We just kick you around and have fun watching you spiral downward)
          • Refuse customers?

            Why would a service based on mobile platforms choose to turn away potential customers? Companies such as Netflix, Amazon, Spotify, iHeart, and Facebook truly understand that their business depends on a customer base. I can use their services on every device I own. Thumbing your nose at a significant potential customer base is a poor business decision. Of course it would be completely understandable if the cost and effort made it prohibitive, but that is simply not the case.
          • That 3rd rate platform could soon be iOS, because, WP

            is within striking distance, and could overtake iPhones in a year or two.

            So, will you be saying the same thing when iOS or iPhones become number two?
      • so use a Browser instead

        You have a full choice of Browsers that can be installed on Surface Pro.

        So unless you are claiming that your banks offer services only in Apps, but not through a web, then your point is rather mute.
        • This is a Windows phone article

          What has the Surface PRO got to do with the price of tea in China?
      • @ alsw

        You lag on understanding new technologies.

        When the iOS app store (or AppStore as they call it) was introduced in 2007, writing native Objective-C apps was the biggest departure in terms of writing client applications. And a time of 6 years has given them a massive accumulation of all sorts of apps now numbering 1 million.

        Compared to the 1 million mobile apps built on top of iOS platform or Android platform, the total number of web sites is about 150 million if one follows the DNS database of IANS. There is simply no way that 150 million apps will have their HTML/JS (plus ASP/JSP etc) code rewritten to fit mobile platforms.

        Ultimately, HTML5 stable version released in 2014 will herald a new way of writing apps. And all those gaming, banking, personal utility etc apps that you talk about will move to HTML5 development so as to conserve development and project investments. It is too costly to maintain 3 or 4 different native platform specific app codebases.

        It is my prediction that native apps will become irrelevant by 2018. And the same web server that you used to use on the desktop client will also serve your mobile client. The mobile browser will take over the mobile app and that looks more certain than anytime in the past 5 years.

        Essentially, iOS native app development is a waste of financial resources if you look into the future. Wait for a year or 6 months for the stable HTML5.0 version spec to come out and start coding using LAMP + HTML5 stack or ASP.NET + HTML5 stack or NGINX + HTML5 stack.

        WebSockets, WebMessaging, WebRTC etc is the future. Not iOS. Not Java apps on Android.
        • Drivel and nonsense

          Markup code with some javascript inserted is not going to replace the horsepower of low and mid level languages (leaving aside for a moment how horrible javascript actually is.)

          Web apps are fine for banking sites, but will never produce sophisticated audio or image processing tools..... Vector illustration on the other hand, webapps will excel at due to SVG.
          • @ Mac_PC_FenceSitter

            You were right about the app development process till 6 months ago.

            Things have changed.

            Check out AirBnB dev's article explaining how they approached Isomorphic Javascript where both server side and client side Javascript code was used to execute APIs on either end. This will solve the speed issue seen with pure server-only JS code as seen earlier with desktop web page access.

            I did not believe much in node.js's promise until I started to work on it recently. But I now see potential in it. And hybrid web apps much like what the article calls 'Isomorphic Javascript' client/server JS code is what can solve earlier HTML4 and HTML5 issues.

            Further HTML5.0 standardization is close to completion by 2014 along with relevant other standards at W3C. I do not see how the HTML5 audio and video events and API are any way inferior to what native apps can do with OpenGL ES since Web GL is good enough to support HTML Canvas elements.

            Check this web page made with HTML5 elements. It was rewritten recently (Feb or Mar 2013) by the dev and it looks great for a HTML5 gaming page.

            On the whole, HTML5 + other plugins (including browser support for WebGL even by IE11) etc will bring parity between web native applications and native apps.

            Firefox OS has had a tremendous response in some South American countries as dsitributed by Telefonica carrier. And the FirefoxOS MarketPlace which has close to 3000 app submissions in less than 2 months is all built with HTML5.

            I will never count out the disruptive impact of new technologies. The WWW technology disrupted the desktop application market of the PC. The mobile native app disrupted the consumer PC application (web + desktop) market to an extent. It is now time for a new disruption.
          • @ Mac_PC_FenceSitter

            Of course this will not apply to mission-control applications. There are still millions of desktop applications that use WIMP event paradigm. None of this may get converted easily into the Windows 8 Modern touch paradigm. For the simple reason that the events cannot be translated directly from WIMP world to touch world.

            Same with mission-control applications. Any application that requires processor and memory fetch cycles more than average will need a native app. A hybrid or HTML5 only app code will not help in such scenarios.

            But I doubt that banking or mobile gaming or basic mobile word processing are so intensive that HTML5 + JS (or Typescript or Coffeescript) cannot meet those requirements. 95% of the iOS apps are not mission-control. And so are 95% of Android apps. Most of the apps do not exceed even a quarter million lines of client code. They actually would cost about 100K or even much lesser in lines of code metric with device hardware requirements limited to touch display events, camera events, gyroscope events etc. There is no significant client processing that cannot be replicated on the server side using clever server-side JS while overcoming speed limitations on the HTTP data fetch request cycles.
      • WebApps...

        ...what banks do you use? I use Chase and Fidelity Investments as my 2 main financial companies, both have apps. But I also use CapitalOne 360 and AMEX, both have excellent web applications and I use WebApps to pin them to my Start Screen. They work great. Almost don't need native apps, and for 8GB devices, you might be better off with web apps to save space. Regardless, native apps would still be welcomed.
      • Are those things you mentioned, applications or just interfaces to your

        personal preferences in your daily life?

        An app which simply connects you to a bank application, or to a newspaper, should not be classified as an "application"; it should be an interface or a facilitator.

        When one takes out the number of facilitators and the number of interfaces, which just connect people to some real application in some server somewhere, then, the actual number of "apps" in any one ecosystem, drops down dramatically. An app that connect a person to a local newspaper, is not one that somebody else in some other location would have a need for.

        When it comes to TV facilitators and newspaper apps and car dealer apps and radio apps, and other such things, we're talking about "apps" which aren't of use to most people out there. Thus, if one were to drop those "apps" as not being "real apps", then the apps ecosystem for iOS and Android would drop in numbers dramatically.
  • Finally

    Nokia should have been demonstrating at their office with signs for this one. Specializing in quality cameras, you definitely want Instagram!
  • You might want to..

    ..change the article image since it's not a screenshot of Instagram.

    On the other hand, what can you actually do on this beta Instagram app if we can't capture video, upload photo, tag, etc? :/