Intel targets low-cost 2-in-1 PC/tablets with new chip family

Intel targets low-cost 2-in-1 PC/tablets with new chip family

Summary: Intel has revealed a new family of chips designed for low-cost 2-in-1 PCs and small form factor PCs.

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TOPICS: Hardware
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Chipmaker Intel has revealed new hardware aimed at low-cost 2-in-1 covertible PC/tablets and fanless desktop machines.

The Bay Trail M series of chips will be targeted at range of low-cost mobile PCs: including $349 2-in-1 PC/tablets, $250 notebooks with touch and clamshell designs starting at $199.

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The chips offer two times faster performance in productivity applications and up to three times faster graphics performance compared to two year old Intel-based value notebooks, according to Intel benchmarks.

The Bay Trail M line will be available in four SKUs: the Intel Pentium N3510 and Intel Celeron N2910, N2810 and N2805 processors.

Machines powered by these processors can be fanless, can measure less than 11 mm thick and weigh just 2.2 lbs, according to Intel.

Speaking at Intel Developer Forum in San Francisco today Doug Fisher, vice president and general manager of Intel's software and services group, the processors would extend the touchscreen 2-in-1 market from $999 Haswell-powered devices at the top end down to $399 Bay Trail machines.

The Bay Trail D series will be Intel's smallest package for desktop processors and is targeted at fanless and small form factor machines for entry-level computing, expected to sell for $199. The processors would also be suited to specialist uses, such as powering intelligent digital displays.

The series will be available in three SKUs: Intel Pentium J2850, Intel Celeron J1850 and Intel Celeron J1750.

Both series of chips are based on the Bay Trail platform, the low-power Intel Atom SoC made using the firm's 22nm process with 3D Tri-Gate transistors, and with cores based on the Silvermont architecture, with introduces performance optimisations like out of order instruction execution.

Intel has also launched its Bay Trail-T or Z3000 series targeted at tablets and 2-in-1 PCs.

ZDNet attended IDF as a guest of Intel

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Topic: Hardware

About

Nick Heath is chief reporter for TechRepublic UK. He writes about the technology that IT-decision makers need to know about, and the latest happenings in the European tech scene.

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7 comments
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  • Goodbye Ultrabooks™

    One futile attempt at a Wintel fad dies, roll on the next one.
    ldo17
    • Fads

      It seems some folks don't like your comment based on the number of flags your post has received ( more than the crappy piece of work-at-home spam that is also here at the moment ), but fad and fashion are clearly a huge part of computer marketing.

      All manufacturers do it, but Apple is probably the poster child for persuading people to buy computers based heavily on appearance and aesthetic considerations.

      Phones are a good example of computers that have pretty much leveled out in terms of software features and functionality across brands, at least for the current time, so it seems to me that physical design and ergonomic considerations are about all the phone manufacturers have left to offer.

      My first home computer was a Zilog Z80-based homebuilt monstrosity of boards and cables attached to a big piece of pressboard back in the mid 1970s for which I wrote all the software from the BIOS up, and I can't say I've ever once considered physical configuration of high priority save for ergonomic considerations. I've always admired Apple products for their software design, but not enough to actually pay a premium for it.
      schmandel@...
    • Not just "good-bye ultrabooks"; it's also "good-bye to a lot of ARM-based

      devices, such as smartphones and tablets.

      When the prices are the same or not much different, and the power consumption is about the same, then the winner will be the processor that offers superior capabilities and performance, which then makes the Intel-based devices the winners over any ARM device.
      adornoe@...
  • Bay Trail for laptops?

    I want a traditional clamshell laptop with the Bay Trail. 13" or larger touch screen, 10 hours battery life, fanless, and Windows 8.1. And I want them available in stores now at these low prices.

    It seems that Intel does not want to sell Bay Trail for laptops, but want to sell overpriced hashwell CPUs with fans.
    reidar76
  • I really like the 2-in-1 tablet/laptop concept

    I want to have fewer devices of general purpose, not more with each having a specific strength. Once I can get something other than Windows for the OS, it will be time to transition my hardware.
    schmandel@...
  • Intel still has not quite gotten it right with Atom and its derivatives

    For a number of years now, i have been assembling fanless quiet yet powerful enough desktops using Intel's micro-ITX boards with Atom CPUs. Seems like hardly anybody else is doing this in our age of supposed green computing. Intel touts Atoms for single board servers, and there numerous choices of mostly single-core Atoms for netbooks. But the low wattage fanless yet powerful principle applies to laptops with larger screens, not just the little ones. But Intel wants to push more expensive processors, and so do its major OEMs, to make more bucks.
    ben_myers@...
    • Low power/fanless

      I've been building cool-running, quiet, low-power systems for my own use for some years now. For one thing there's enough processing power and memory available these days to dispense with stuff like the fire-breathing 4 node multi-cpu cluster that used to heat one room of my house and then some.

      Low power consumption yields compounding of cost benefits like reduced cooling requirements, smaller power supplies, not to mention plain air conditioning load. Noisy fans are a non-issue, my multimedia center is a several-year old dual core AMD that is completely fanless, which makes for an unobtrusive living room presence. My audio amplifier throws off more heat than the rest of the system combined.
      schmandel@...