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Above, the touchscreen food menu includes the option to build your own burger.
While at present the system uses magnetic swipe cards that customers can buy from behind the bar, soon the group will be rolling out RFID cards that work a little bit like London Underground's Oyster cards. People can touch in when they want to order a drink, and touch out again.
"The advantages of that is that if you've got a big group, people coming and going, and one person doesn't want to have the tab, everyone can basically have their own tab," Neale said. "Similarly, if you want to move round the venue: a lot of people will go over to a different table to pour their beer. The RFID will be a lot easier for that."
Image credit: Jon Yeomans