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Since installing the iPads at the Thirsty Bear in January, Robot Pub Group says it has seen takings increase by around 78 percent compared with November-December 2011.
"Reaction's been good. A lot of people know you can pour your own beer so they come in because of that, then when they get here, they realise the iPad adds a lot to their evening," Neale, whose background is in IT consulting, said.
"This was always meant to be a pilot, partly to put our money where our mouth was," he added.
The Robot Pub Group now hopes to sell its concept to other pubs and has had "five to six approaches" from interested parties, according to Neale.
One added cost of the system lies less with the tablets than with the plumbing, as extra pipes have to be laid from the bar to each self-service table.
The company is planning to open another venue of its own in Fulham, which may come with a self-service 'beer wall', where punters can serve themselves from eight to 10 different taps.
Image credit: Jon Yeomans