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So, which is the best tablet of the two?
Personally, I think the Kindle Fire HDX is the better of the two. It's cheaper, lighter, has a better screen, and storage costs are more reasonable if you want something beyond the base 16GB.
The iPad Air is a great tablet, but the Kindle Fire HDX is better.
However, if you want to be with the cool kids then you may still want to go with the iPad Air. It's without a doubt the flagship tablet, instantly recognizable and gives owners access to a huge ecosystem of apps and accessories. If you already own an iPhone or an older iPad, and have made an investment in apps, this may sway you.
Bottom line, both are awesome tablets and you won't be disappointed with either of them.
(Image source: Amazon)