iPad Air vs. Kindle Fire HDX: Which is the best tablet?

iPad Air vs. Kindle Fire HDX: Which is the best tablet?

Summary: With Amazon and Apple both having unveiled their offerings ready for the holiday spending extravaganza, consumers are faced with a choice. So, let's put Apple's iPad Air up against Amazon's Kindle Fire HDX and see which comes out the winner.


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  • Display

    Both the iPad Air and the Kindle Fire HDX comes with what is universally known as 'retina' displays, that is, a display where the pixels are so small that at normal viewing distances they cannot be made out.

    • The iPad Air is equipped with a 9.7-inch 2048-by-1536 resolution display with a pixel density of 264 pixels per inch.
    • The Kindle Fire HDX comes with a 8.9-inch 2560-by-1600 resolution display with a pixel density of 339 pixels per inch. The panel is also described as offering perfect color accuracy (100% sRGB).

    See also: Gift Guide 2013: Awesome Kindle Fire HDX accessories 


    Technically, both displays fall into the 'retina' category, which means that at normal viewing distances the pixels will be too small for the human eye to make out. However, the higher pixel density of the Kindle Fire HDX means that you can hold the tablet closer to your face and still get a 'retina' experience.

    So, if it's size you want, the iPad Air is for you, but if quality is what you are after, then you should opt for the Kindle Fire HDX. 

    (Image source: Apple and Amazon)

  • Processor

    At the heart of all tablets is a processor, and while the screen is what we look at, the processor can make or break a device.

    • The iPad Air makes if of Apple's dual-core ARMv8-A 64-bit A7 processor running at 1.4GHz and a PowerVR G6430 GPU.
    • The Kindle Fire HDX features 2.2GHz quad-core Snapdragon 800 processor, which also features an Adreno 330 GPU.


    This is a tough call. Apple's A7 is undoubtedly a fast processor, and can see to make a dual-core part that can outperform quad-core offerings, but the Snapdragon 800 has more cores to throw at heavy tasks when the going gets hard.

    Since I'm convinced that in both cases the processing power is adequate, I'm calling this one a tie.

    (Image source: Apple and Amazon)

  • Storage

    Apps, photos, and videos all take up storage space on tablets, so you want enough to hold all of your digital life.

    • Apple offers the iPad Air in 16BG, 32GB, 64GB, and 128GB versions, with each storage bump adding $100 to the price. There is no option for expanding storage by using microSD cards.
    • Amazon offers the Kindle Fire HDX is 16GB, 32GB, and 64GB versions, with each storage bump adding $50 to the price. There is no option for expanding storage by using microSD cards.


    Unless you want 128GB of storage space – and most people don't – then the Kindle Fire HDX is the winner here because Amazon has priced the storage far more reasonably than Apple has.

    (Image source: Apple and Amazon)

Topics: Mobility, Amazon, Apple, iPad, Tablets, The Year's Best Tech for Work and Play

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  • Nooooooo

    • Amazon includes Unlimited FREE cloud storage with Kindle HDX

      Amazon includes Unlimited FREE cloud storage with Kindle HDX for all Amazon content and you can move content to/from the cloud with one click. It's not just the HDX either.

      However, for me I'm currently drawing the line at 9.7 inches on the screen. I have a Kindle Fire HD 8.9 and with my eyeglass prescription I find the size to be just a smidge too small. Sure I could go back and get my prescription adjusted but there will be a problem in my visible range somewhere. I already got custom made glasses so I could do 3 things simultaneously: 1. Read a document lying flat on the table in front of me. 2. Easily see my full laptop screen behind the document 3. See the person across the conference table lengthwise to determine if they were smiling or smirking. Adjusting for a smaller tablet screen will likely upset that balance. Still the HDX is awesome and my mom or niece is getting my HD, they may have to fight over it.
      • Similar

        "Amazon includes Unlimited FREE cloud storage with Kindle HDX for all Amazon content"

        Apple does the same for iTunes content.
        • Just not very well

          Just nowhere near as well integrated into the system or as easy to use as on a Kindle. With the kindle it is one click access and you barely notice that you are going between local and cloud content. That is not the case with my iphone, although I do not own an ipad so maybe that is somewhat better integrated, but that is not what I have heard.
          • Very well.. IMO

            If you go to the music app on ios, and are signed into iTunes account, all your purchased music is all there. Same with videos. Contacts integrated. Pictures integrated (with photo stream). No hassle for me at all. Feels like no cloud storage transfers. That's for me anyway.
            Murphy Mulvane
          • Shame that...

            there are nowhere near as many apps for the fire...
          • Nobody cares

            when most of the apps are "zombie apps" (crappy apps that nobody downloads, that exist for the sole purpose of boosting the number of apps in the store) or incomplete, outdated versions of websites where you can't zoom.
            Jacob VanWagoner
    • Yep

      It's true, the tablet is more stable than the iPad with iOS 7 and certainly more stable than the Nexus 7 FHD!
      • One note though...

        Streaming prime instant video leaves you with a dead tablet after 5 hours! Nowhere near what Amazon claims.
        • There are considerations to those 5 hours

          Slickjim: Screen brightness, network adapter, battery percentage when you started. As well as content viewed. That is asking a lot, I mean come on. If you are watching movies back to back via network, no it will not last. But if you are watching movies back to back from a 32gb microSD then it would be longer.

          The network adapter is drawing power as well as the gpu. I think it's more than enough for a coast to coast flight. There are microUSB battery packs if you need more.

          And who know under what conditions the battery tests were made. Often companies cannot even fathom what the user will be doing. Or how many background apps will be running.
          • Meh...

            How many native apps does the Kindle have?
  • Ok, I was surprised

    I figured it would be the same old, same old. I was surprised with the final verdict. And pleased actually about the terrific competition that is building in the tablet market.
    • Competition Yeah- but the consumer is losing

      The consumers are being hit left and right with what is allowed into the market. There shelves full of junk tablets that barely run Android and cannot run many apps. Off brands where there is no support, non-standard charge ports, proprietary interfaces, and loaded with crapware that you cannot even interact with other Android users.

      Some of the strong considerations I tell users are "Will it run Skype?", "Will it connect to Google Play?" and System Memory and microSD Cards that it supports? Can you find a replacement charge cable in stores?

      Don't get tricked and have your kids disappointed or fill up the junk drawer. You know what I mean- those electronics items you purchased but rarely or cannot use because it takes a needle pin charger that Radio Shack don't have or the Shin-Wah BirdKing adapter is not on eBay.
  • @Adrian Kingsley-Hughes

    I decided some time back that I will not read multi page articles from zdnet. I am here to just go on the record that I right away skipped to the last page instead of reading the article.

    In future, I will close the page if it shows a multi page article if zdnet is not getting modern regarding articles.
    • You got THAT right

      But—but—if the article is on a single page, can ZDNet thrust as many ads in front of our eyeballs?
      • Wait, you see ads?

        ADP ftw!
        • What is this...ads?

          Is that what the wasted space on the page is supposed to be?
    • spicycheeks

      So you would rather purchase a product without reading reviews on it? Is that laziness or total irresponsibility? That is what is wrong with the world we live in now...
      • Surely

        You don't rely on ZDNet for a product review????
      • This is not a review

        To say this is a review when the reviewer doesn't even have a 8.9" Kindle HDX is a joke.