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Down to the dollars and cents.
- The iPad Air starts at $499 for the 16GB Wi-Fi-only model, while the 16GB Wi-Fi plus cellular version costs $629.
- The 7-inch Kindle Fire HDX starts at $229 for a 16GB Wi-Fi-only model, with the 16GB Wi-Fi plus cellular costs $329. The 8.9-inch Kindle Fire HDX starts at $379 for a 16GB Wi-Fi-only model, with the 16GB Wi-Fi plus cellular costs $479.
If the choice is down to price, the Kindle Fire HDX is the clear winner. You can pick up an 8.9-inch Kindle Fire HDX with 64GB of storage and Wi-Fi plus LTE for less than the cost of a 16GB Wi-Fi plus cellular iPad Air.
Another hands-down win for Amazon.
(Image source: Apple and Amazon)