While the just-announced iPhone 5c may have been touted as the cheapest Apple mobile yet, it's certainly not light on the wallet.
But who in Europe gets the best deal when it comes to buy the handset outright?
In the UK — one of only three countries in Europe that will get the 5c at launch — Apple's suggested retail price for the 16GB model is £469, and £549 for the 32GB version.
The 5c is priced the same in both France and Germany: the 16GB model is will cost €599 without contract, while the 32GB is priced at €699 — around €40 more than the UK for both the 16GB and 32GB handsets.
When it comes to the more upmarket 5s, also unveiled by Apple on Tuesday, it's a similar story: UK buyers will shell out £549 for a 16GB device, and £629 for the 32GB equivalent, while France and Germany will pay €40-ish more for the privilege of getting the smartphone, at €699 and €799 respectively.
In the UK, Three, O2, Vodafone, and EE have all confirmed they will carry the handsets, although none of the operators has yet disclosed how much the two Apple devices will be available for with a contract.
In France, mobile carriers Orange, SFR, and Bouygues Telecom will all sell the device, while in Germany, T-Mobile, and Vodafone will stock it.
The two devices will become available in the UK, France, and Germany on 20 September, with several operators opening up pre-orders for the 5c this Friday. No operators have yet mentioned if they'll be taking orders for the 5s on the same date, however.