Isis mobile wallet changes name to Softcard

Isis mobile wallet changes name to Softcard

Summary: The rebranding is part of the mobile payment company's effort to distance itself from the militant terror group of the same name.

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Following up with plans first laid out in July, the mobile wallet company Isis announced that it has chosen a new name – Softcard.

The change will take effect in a few weeks, the company said on its website, and will represent only a name change, as all platform features will remain the same. Isis' heavyweight financial backers, which include Chase, American Express and Wells Fargo, will also stay in place.

When first announcing the rebranding plans two months ago, Isis CEO Michael Abbott explained how the company wanted to distance itself from the hardcore militant group of the same name:

Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.

The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria. 

However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.

Topics: Apps, E-Commerce, Tech Industry

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4 comments
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  • Smart move

    we live in an age where many people never read past the headline.
    Low_tech
  • this ISIS doesn't chop off heads?

    yeah, would NOT want a mobile wallet that makes people wonder if their head is gonna be chopped off.
    i-want-gizmos
    • this ISIS already tried to "behead" google wallet

      I will not support them as its supported by three big carriers who blocked google wallet. Thanks to host card emulation in kitkat that effort was thwarted.
      drwong
  • Corporate America, LOL...

    I'm sure most Americans don't have the faintest idea who Isis was... (hint: Egyptian mythology.) From now on, it will be permanently identified with radical Islam...

    I would laugh, but that's actually pretty sad.
    siskol