Isis Mobile Wallet launches across US with freebies and special offers

Isis Mobile Wallet launches across US with freebies and special offers

Summary: We have yet to see mobile wallets take off, but there is hope for Isis with wide carrier and vendor support. Isis comes out of limited testing and spreads across the US today with some nice incentives to get you into stores.

Isis Mobile Wallet launches across US with freebies and special offers
(Image: Isis)

Mobile wallet solutions have not yet taken off, but one with the greatest amount of support seen yet, Isis, is coming out of limited testing areas and launching across the US today.

Verizon, AT&T, and T-Mobile support Isis and in the past these companies have blocked access to Google Wallet.

The new Google Nexus 5 breaks free from carrier restrictions with improved usability of Google Wallet, but is still a limited system.

There is hope that Isis will be the mobile payment/wallet solution for many people and today is available for selected Android smartphones. You need to select your carrier on the Isis website to see which phones are supported.

As stated on the Isis site, "the Isis Mobile Wallet requires an Enhanced SIM card with Secure Element to store sensitive payment information. If your phone doesn't have an Enhanced SIM card, you will see an alert message during the installation process with a link to get one from your carrier." If you recently purchased an Android phone, it may already have an Isis-enhanced SIM card and the ones I have seen have Isis right on the card.

CNET reports that Isis will eventually come to the iPhone, but that likely won't happen until sometime next year when, and if, Apple releases an iPhone with NFC inside since NFC is a requirement for the system.

In addition to using your connected credit card or bank account, Isis is offering several incentive free offers to generate customers for the system. Coke is giving away free drinks in some vending machines and Jamba Juice is giving away 1 million free smoothies. Even better, purchases made through an American Express Serve account are eligible for a 20 percent discount, up to $200.

I may have to visit my local T-Mobile store and get my SIM back into my HTC One to test this out soon.

Related ZDNet mobile payment coverage

Topics: Mobility, Android, Smartphones, AT&T, Verizon

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  • ISIS is already irrelevant.

    They took way too long to get to market, and smart companies are already running in-app payments on their own. Look at the way Starbuck has implemented payments through their app. Not only can I pay with my iPhone, but Starbucks lets me know whenever I'm near a store. In addition, they regularly send me very nice rewards deals. Saturday it was $2 off an espresso drink AND $2 breakfast sandwich, in other words FREE BREAKFAST SANDWICH! I get great deals, the most frictionless buying and card recharging, and they get a ton of info about my preferences. Unlike Google pimping me out to advertisers, I have no problem with Starbucks knowing that I like a coffee between 2:30 and 4:00 in the afternoon, a breakfast sandwich on weekends, and chocolate croissants on Mondays. Because they then give me all kinds of incentives (e.g. savings) to do that cheaper. Win-win.
  • ISIS morons continue wasting millions

    NFC usage in Transit has been a thumping success story, while in the "Payments" sector contactless transactions amount to less than 1% of total transactions.

    ISIS is putting horse behind the cart. First users have to become comfortable with NFC's "tap" gesture, then the user adoption in "Payments" will naturally follow. Transit and Proximity games are the key to educate/accustom users with the "Tap" gesture. This is where the investment should go.

    Google seems to have realized this and they are waiting for appropriate time to "re-launch" Google wallet.

    ISIS on the other hand, continue to waste money on stupid solutions. Now they expect users to go to Carrier stores, get a new SIM card, put it in the phone, give-up their 50 year old habit of "swipe", all for the sake of a "FREE" measly can of sugared water.

    Needless to say that "Solutions are needed only when there is a problem". Here, ISIS is trying to replace swipe with a "tap" when users see NO problem with the "swipe".

    During the last few years, over 15 million POS terminal have been converted/replaced by contactless terminals. That is almost 30% of POS terminals worldwide. That is an investment worth billions of dollars. If only a small fraction of this money had gone to proximity games or to "NFC based solutions, which solve real problems", then NFC adoption would have become much easier.