Isis mobile wallet name change on the way, explains CEO

Isis mobile wallet name change on the way, explains CEO

Summary: Not to be confused with the militant group, the mobile wallet formerly known as Isis is planning a makeover.

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The name Isis has been occupying headlines for the last few weeks, but not for the reasons a certain mobile wallet company would like.

The mobile payments venture supported on iOS and Android and backed by financial giants such as Chase, American Express and Wells Fargo is planning to rebrand itself to avoid any confusion with the militant group of the same name.

Isis CEO Michael Abbott penned an open memo on Monday explaining the rationale behind the rebranding.

Abbott wrote:

Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.

The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.

However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.

Acknowledging that rolling out a new moniker for an established product (even one that is only four years old) is never easy, Abbott projected there will be news on this front within the coming months.

Topics: E-Commerce, Apps, Legal, Mobility, Tech Industry

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6 comments
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  • May suggest...

    - Mujahe-redeem,
    - Zionist Virtual Money
    - IRpAy,
    - (abu)SayyApp
    - iBokoHaram, and
    - Black Panther Wallet.

    I'm sure those have no more negative context than ISIS.
    cosuna
  • let me guess...

    you work in marketing?
    BitBanger_USA
  • ISIS also happens to be ...

    the name of an Egyptian goddess, planetary camera software, and an investigation database.

    These aren't changing their name just because American journalists adopted the acronym after translating the name for the bad guys.
    Vapur9
  • I understand the problem

    Using a picture of a goddess-like woman as a logo might or might not help. but in any case, it's almost always a bad idea for an established business to change its name, as it confuses customers no end.

    And seriously, I don't think anyone is going to confuse Isis the mobile wallet provider with ISIS the rebel state that probably won't last any longer than Biafra did.
    John L. Ries
  • Annnd.. the terrorists win again.

    And these ones weren't even attacking the US...
    TheWerewolf
    • The ones that attacked...

      ...are dead along with their victims. And ISIS was until very recently affiliated with Al Qaeda, so it is very possible that at least one of its leaders was in on the plot.
      John L. Ries