IT Anthems: Philips was my first love

IT Anthems: Philips was my first love

Summary: Words fail us. The zany Dutch tech company excels itself with a cover of one of the defining anthems of the 1970s

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TOPICS: Tech Industry
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Frankly, this anthem is so bizarre we have our doubts about it. Our anonymous informant says "I'm not really sure how serious they were in making this", and he is not kidding.

What we have is a massive, faithful reproduction of John Miles' 1976 classic "Music", which runs to nearly six minutes. There is, of course, one small change. Each time the word "Music" appears, it is replaced with the word "Philips".

Which leaves us wondering: why? Was this ever used as an actual anthem in front of Philips staff? Or customers?

The only clues we have are the file itself, which gives us the album title as "the Best of Philips Marketing". It also credits the artists as Miles and his bass player Bob Marshall, but we doubt they were involved directly in this version.

One alternative theory is that this had nothing to do with the company, but was performed by a ZDNet reader, to honour his favourite cross-headed screwdriver.

Lyrics Audio

Philips was my first love
And it will be my last
Philips is my future,
And it will ever last

To live without my Philips
Would be impossible to do
Making all things better
My Philips pulls me through

(carefully reproduced hard rock segment)

Philips was my first love
And it will be my last
Philips is my future,
And it will ever last...

And it will ever last...

And it will ever laaaaaaaaaaaaaaaaaaaaast

(portentous orchestral sgement.)

(By the way, has anyone else noticed the similarity between parts of this tune and the them to Blake's Seven?)

Philips was my first love
And it will be my last
Philips is my future,
And it will ever last.

To live without my Philips
Would be impossible to do
Making all things better
My Philips pulls me through

Topic: Tech Industry

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  • I work for Philips and I can assure you that the song is real and made for Philips in December 1995. It was performed live at the IFA (Internationale Funk Ausstellung) in Berlin for the public and customers present at this exibition, probably in 1996. I have the original CD, on the front cover it says "Philips Was My First Love" and "Let's make things better" which was the company's slogan for a very long time.
    Some more info from the back cover:
    Copyright Philips Electronics N.V.
    Customer Day Team
    Eindhoven, The Netherlands
    4322 275 71301
    PH/HH 394
    "Philips Was My First Love" (Marshall/Miles)c (RAK Publishing Ltd, Universal Songs B.V. Nederland)
    Credits
    Concept: Publicis-FCB Eindhoven
    Production: Van Hoof & Van Hoof Productions, Harry Salfischberger
    Lead Vocal: Jos Mennen
    Orchestra arranged and conducted: Franck van der Heijden & Harry van Hoof
    Recording: Markant Studio's, Heeze Holland
    Produced for: Philips Customer Day Team

    "the Best of Philips Marketing"? I think it was a fun change of the usual serious things high tech companies tended to use in marketing, but my CD does not say anywhere it was the best.....
    Bert_Camper