Jeff Bezos has no plan for saving journalism...tells editors 'Focus on customer'

Jeff Bezos has no plan for saving journalism...tells editors 'Focus on customer'

Summary: The Amazon chief executive says he is optimistic for the future...

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TOPICS: Amazon
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There was a momentary spark of optimism that Amazon billionaire Jeff Bezos would save journalism by relaunching his Washington Post newspaper, with a fabulous tech-led business model showing the way for  a resurgent newspaper industry.

In his first TV interview since the Washington Post purchase, Mr. Bezos said that he bought the newspaper as a personal investment and to support an "important institution." Katherine Fung reported on Huffington Post:

Speaking to CNN correspondent Dan Simon, [Bezos] said that that he was hopeful about the road ahead and his ability to contribute to the organization…

"I'm hopeful that I can help from a distance in part by providing runway for them to do a series of experiments, in part through bringing some of the philosophy that we have used at Amazon to the Post." 

He added that the key to Amazon's success has been focusing on the customer.

Foremski's Take: Hopes that Mr. Bezos' tech acumen would reverse the misfortunes of the newspaper sector, were a key theme in news stories that announced his $250 million purchase of the Washington Post.

It's clear now that Mr. Bezos didn't have any bright ideas going into the deal and he still doesn't have a plan. But that's not a bad thing because he might find one or three great ideas eventually.

The customer-centric newsroom

In the meantime, the Washington Post's management has to figure out what it means to implement Mr. Bezos' credo of "focus on the customer."

Does this mean give the reader what they want to read? Should editors choose stories that will be popular?

That's a tough directive because it would mean giving up editorial control to the fickle themes of popular culture, and the loss of an editorial voice — the single most important feature that distinguishes and defines any newspaper.

Would a customer-centric newsroom result in a newspaper with an almost permanent Miley Cyrus front page, and a business/tech section that always reports on Apple and Google? 

Pageview journalism…

Editorial decisions made on the basis of giving the customer what they want to read won't sit well in the  Washington Post newsroom. But it's probably not what Mr. Bezos meant to say.

Focusing on the customer is wonderful if you are a retailer because it's easy to know what they want: low prices, speedy delivery, quick resolution of problems. The newspaper business is different.

- Customers of newspapers often don't know what they want but they know it when they see it.

- They like well written, well researched news stories; they like newspapers that are involved in social issues; they like good coverage of their neighborhoods. And they like the unexpected, newspaper readers love to be thrilled and educated. And they like to have things to talk about and share with others. 

- In every newspaper the focus has to be on the community. And a mission to help tell the stories of the individuals and groups in that community, fairly and accurately;  so that we can all get along and so we won't seem so strange to each other.

- Every newspaper should also teach its community how to produce media. How to report on stories, interviews, video shooting, editing, etc.

Media literacy is an important skill to have and by teaching high standards of media creation, along with the ethical standards, there will be larger numbers of citizen journalists working with community groups and local businesses, helping to tell each other's stories. And the newspaper can provide the publishing platform.

I've got lots more ideas for Mr. Bezos coming up…

Some Points About The Bezos Washington Post And Saving Journalism...

Good Luck With That - Pew Research Graphs Bezos' Stunning Challenge

 

Topic: Amazon

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4 comments
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  • How about

    Stick to the facts, don't sensationalize, don't slant or take bias, and actually do research. The news doesn't need to tell us a lie to perpetuate a popular belief- it needs to tell the truth to end ignorance.

    ZDNet and most "news" (aka propaganda) companies could do a ton of good.
    ikissfutebol
    • Here here

      exactly.
      wright_is
    • The "don't slant" part is a double-edged sword

      While I agree that journalism should not excessively favor one side over the other, there is a problem with another extreme, where a publication or news show tries too hard to avoid even the appearance of bias. I believe this can be more dangerous than a journalistic slant, because the attempt to create a two-sided argument where one of the sides is "not even wrong"*, such as the flat earth theory, lends bad ideas undeserved credibility. At least when there's a clear bias, you can keep that bias in mind and adjust your interpretation of the story accordingly.

      Unfortunately, we all have our biases, and that may ultimately be reflected in the way different reporters cover the news. The best you can hope to do is to make sure you understand not only what part of the report is BS, but also the specific manner in which it is BS.

      *Thank you, Wolfgang Pauli.
      Third of Five
  • Thanks for an excellent, thought-provoking article, Tom.

    I agree that, for REAL journalists, giving the customer what they WANT to hear sounds like a horrible idea. The world is already overloaded with such organizations, and the result is a lot of fluff. There is a huge need for news organizations to give their customers what they NEED to hear. The flip side is that the customers need to support such organizations, and read/hear what they NEED to read/hear---not just the entertaining fluff stuff. I hope that Mr. Bezos heeds your advice, and rethinks his advice to the Post.
    Userama