Jetstar sets record straight on iPads

Jetstar sets record straight on iPads

Summary: Low-cost airline Jetstar has today set the record straight on its plans to deploy iPads in-flight, dashing reports of an April roll-out.

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TOPICS: Apple, iPad, Travel Tech
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Low-cost airline Jetstar has today set the record straight on its plans to deploy iPads in-flight, dashing reports of an April roll-out.

Jetstar A330

Jetstar A330
(Airbus A330 image by David McKelvey, CC2.0)

Jetstar's head of corporate communications, Simon Westaway, told ZDNet Australia today that reports about the iPad devices being deployed for travellers by April were erroneous.

"In due course we'll provide a full commercial unveil, and until such time we're not in a position to provide much more currency to speculation," Westaway said.

Jetstar also addressed claims that the cost of renting the device in-flight would come in at $10.

"We currently have no official date … no official pricing as yet," Westaway said.

"We're not trying to play secret squirrel here, but we're not yet ready to do the unveil [to the market]," Westaway assured.

Jetstar had originally intended to put iPads onto its aircraft by Christmas 2010, pending licensing agreements with Apple and content distributors. According to Westaway, those negotiations are still in progress.

Stephen Tame, Jetstar's chief information officer and general manager of IT, said last October that he hoped the devices would be rolled out across the airline's fleet of Airbus A320-200 aircraft, which travel throughout Australia and the Asia-Pacific region.

Topics: Apple, iPad, Travel Tech

Luke Hopewell

About Luke Hopewell

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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4 comments
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  • As editor of Australian Business Traveller, I think Jetstar PR are splitting hairs here.

    a) it was a member of his own PR team who advised us (via email) of the April timeframe, as quoted in our article (linked above)

    b) it was a Jetstar press release which advised of the $10 rental fee, based on their trial in June last year

    c) this is the second time we've run an article on the Jetstar-iPad rollout and cited that $10 fee, without one word of correction or pause from Jetstar.

    So while Jetstar speaks the truth in saying they "currently have no official date, no official pricing", this appears to mean only that "we have not issued a press release" - because the month and the price do not appear to be in question...
    djsflynn
  • Hi David,
    We saw the report and went to confirm the story with Jetstar as it's a story we've been following for some time now. This story is a report of what I was told by the airline.

    Regards,
    Luke Hopewell
    Journalist | ZDNet Australia
    LHopewell
    • Hey Luke, I totally get that your report is simply saying "Here is what Jetstar told us" - what I'm saying is that Jetstar are clearly splitting hairs with their response.
      djsflynn
  • So is this a case of the left hand of Jetstar saying "Yup, April rollout, $10 fee", while the right hand says "I havent seen that, so no comment..."?

    Either way, the sooner they do something like this, the better for both the traveller and the company. While it might not be worth it on a short haul flight, longer international or cross country flights would certainly benefit from the option.

    While you're at it, if there is confirmation, can you ask what the policy will be if you bring your own iPad.
    Gav70