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Here's the app deck that Jolla users will see, which is fairly easy to rearrange manually.
Android apps are compatible with Sailfish, and Russian operator Yandex's Android app store will come preloaded on the device. Not everything worked flawlessly when I tried it, however: one of the driving game apps loaded on the device refused to function, for example.
There's also a native Jolla app store but, as you'd expect from a youthful ecosystem, it's not overly burdened with choice — there are just tens available, mainly essentials like a document reader, many from Jolla itself.
As you'd also expect from a youthful ecosystem, there's a few bugs — a brief attempt to get an Evernote client to work met with failure, for example, and the comments associated with apps are mainly listing problems them. Jolla has promised frequent updates to the OS, and the dedicated nature of native Jolla app builders does hopefully bode well for problems being ironed out quickly.