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However, no-one's going to buy a Jolla for its uninspiring camera — the device's chief appeal is likely to be its operating system, Sailfish, which was developed by Jolla using the MeeGo OS abandoned by Nokia in 2011.
There are a couple of major differences between Sailfish and most other well-known smartphones OSes. There are very few taps required in Sailfish, for one, which has both its benefits and drawbacks.
In the lock screen, for example, there are icons in the top left hand side displaying notifications like missed calls or emails received. However, none of them are clickable – if you want to find out who sent you that missed calls, you'll have to thumb your way to another screen.
There's also no back button either, which can be frustrating when you've accidentally exited an app or webpage you were working on. While in most cases your last-used or most-popular app will be brought to the front of the homescreen (above), due to the beta nature of the OS, you can sometimes find yourself several unintuitive swipes away from where you left off.
Exiting an app when you didn't mean to is easier than you might think, given the other major difference between Sailfish and other OSes: its vertical nature.
Rather than scrolling left to, say, move from the homescreen to an app, with Sailfish, it's a case of moving downwards.
The UI will also show you when there's an action to be taken on the screen via the glow at the top of the screen (the green light at the top of the display, above).
And, like BlackBerry 10, Sailfish has a 'peek' option – by swiping up from the bottom of the screen, you can check whether any social media updates, text messages and the like have come in recently, without exiting the app you're working on. Once you lift your thumb, the peek box disappears.
Learning the Sailfish gestures is a pain initially, but after a little while with the device, it becomes a surprisingly pleasant way to navigate.