Cloud computing has long been the latest, greatest thing. For years, technology journalists (myself included) have written about its booming popularity among businesses.
Just this week, we heard analysts Ovum comment on further growth for the cloud.
Looking at the volume of publicity for the launch of Kim Dotcom's latest venture, it is clear that cloud computing forms the centrepiece of his latest and future offerings.
Mr Dotcom may not be breaking much technological new ground--indeed his latest lockbox offering seems a mere improvement on the existing Dropbox--but we must look at the wider context.
You would have to have lived under a rock for the past year or so to not to have heard of Kim Dotcom and his various activities.
In his own way, Kim Dotcom has not only raised the issue of copyright, he has also raised the issue of New Zealand's broadband connections, especially with the outside world, and he has also brought to the wider public the possibilities of offsite storage using the cloud.
Had the media not publicised his various offerings, like Mega, which was launched last week, few outside the tech community may have been aware of what is technologically possible.
You may recall me saying last March that "Big Hollywood" may regret bringing a case against him, for the publicity it brought Mega and its related services, current and impending, could well have fuelled the unlawful downloads or new cheaper business models it opposes.
Indeed, Kim Dotcom is offering more than a method to download and store the latest music and videos, he is clearly offering storage services that businesses could use as well.
With data allowances that are far more generous than existing providers for consumers, Mega could be useful to SMBs seeking a low cost and simple solution.
Mr Dotcom's Mega offering may even affect more traditional storage providers, especially if he succeeds in reassuring potential users that his service is safe from US government intervention. Certainly, Mega has stressed that it is safe and that data will not be lost like it was with MegaUpload. Mr Dotcom is also offering hosting companies a chance to make money from Mega by offering storage services to it as well.
Following earlier reports that there may not be such an immediate need or consumer demand for UFB broadband, Kim Dotcom may just be the man to make it needed by and marketable to the masses.
Indeed, Dotcom's business activities may even make the Pacific Fibre cable economic, too.
Even though I have commented that Kim Dotcom is somewhat overexposed, perhaps he should not step back from the limelight as he plans.