A leaked marketing document from hardware OEM Lenovo shows how the company is serious about taking on Apple and its incumbent tablet, the iPad.
In an attempt to differentiate its ThinkPad Tablet 2 from the competition, the company has drawn up a marketing document -- leaked to The Verge -- highlighting the differences between its tablet, other random Windows 8 tablets, and the iPad.
The bottom line of the highlights is that Lenovo's tablet runs Windows while the iPad do not.
The tablet will also be powered by a dual-core Intel Clover Trail processor, and will be kitted out with 2GB RAM, 64GB storage, and feature a 10.1-inch WXGA display.
While it's obvious that the iPad isn't going to be able to handle some of the checkbox feature -- PC apps and Windows 7 tools to manage devices are never going to make it to the iPad -- it's clear that Lenovo is positioning the ThinkPad Tablet 2 as the ideal device for enterprise over Apple's offering. Encryption for external storage and multiple user logins are features that will appeal to enterprise users.
Combined with optional pen for input and a rather smart looking keyboard, the ThinkPad Tablet 2 looks like it might have real potential. RAID mirroring for a tablet seems like clutching at straws, and comes across as little more than a way to get a full ten checkpoints up on the iPad.
Interestingly, Lenovo avoids any battery comparisons.
While any tablet is ultimately a tradeoff device when compared to a desktop or notebook, by running Windows and offering a keyboard Lenovo hopes that its ThinkPad Tablet 2 will be seen as less of a compromise.
Given that Windows-powered tablets have existed for over a decade and they all failed to make even a modest impact on the market, Lenovo's enthusiasm may be a little misplaced.
There's no word on pricing or a release date, but the appearance of certification documents on the FCC website means that this should be out around the same time as Windows 8 is launched on October 26th.
Image source: The Verge.