Lenovo is set to hike prices of its pesonal computers (PCs) by up to 20 percent in Indonesia, following the sharp depreciation of the local currency this year.
"We will adjust our prices upward by 10 percent to 20 percent in accordance with the latest exchange rate," said Lenovo Indonesia chief operating officer, Sandy Lumy, according to the Jakarta Post on Wednesday.
He added prices across all market segments will rise because the import costs for the products were in U.S. dollars. The Indonesian rupiah has weakened by 16 percent against the greenback so far this year, most of it over the last two months due to massive capital outflows, it noted.
The price hikes will apply to all newly shipped PCs, but current inventory in warehouses and stores will not be affected, according to Sandy.
Indonesia contributes the lion's share of Lenovo's sales in Southeast Asia, at about 35 percent. The market, offers much potential for hardware manufacturers with a largely untapped 3 percent PC penetration rate.