LinkedIn takes style tips from Facebook, Twitter for premium refresh

LinkedIn takes style tips from Facebook, Twitter for premium refresh

Summary: The option to add a custom profile background, among other visual enhancements in store, is being treated as a special privilege for the time being.

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LinkedIn is preparing to refresh the user experience for its paid premium membership base.

In the process, the professional social network has noticeably picked up some style tips from its competition, hinting at a new normal (as far as the user interface is concerned) when it comes to social media.

Much like Twitter most recently, preceded by Facebook and Google+, LinkedIn has implemented a widescreen background motif, reinforcing the brand conveyed by both the user and the company he or she represents.

However, the option to add a custom profile background, among other visual enhancements in store, is being treated as a special privilege for the time being.

Interested LinkedIn users can apply to a designated wait list for the time being until support is extended to all members.

The Mountain View, Calif.-headquartered company introduced a few other upgrades and additions to attract more employers and prospective hires to the paid program.

For new members, or even just modest introverts, the profile set-up page has been outfitted with personalized suggestions intended to help these profiles stand out and boost them to the top of the heap.

LinkedIn is also launching a new entry-level subscription offering, dubbed Premium Spotlight.

Details were minimal at launch time, but LinkedIn product manager Dmitry Shevelenko remarked in a blog post on Wednesday that the starter option is aimed at "ambitious professionals who are looking to take their career to the next level."

Premium Spotlight will include a number of features that will be entreated to higher tiers on the subscription scale, including access to a full 90-day list of "Who’s Viewed Your Profile" and maintaining open access to one's profile so anyone on the network of 300 million and counting can find it.

Image via LinkedIn

Topics: Social Enterprise, CXO, IT Employment, Tech Industry, Web development

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