LinkedIn's Connected app wants to take the work out of networking

LinkedIn's Connected app wants to take the work out of networking

Summary: LinkedIn suggests its latest mobile app could almost serve as a digital coffee shop (or at least a watercooler).


Following up the sixth addition to its expanding mobile app suite a few weeks ago, LinkedIn doesn't appear to be taking a break this summer.

The professional social network is rolling out its new Connected app, which focuses on existing relationships (or connections) on LinkedIn versus discovery and organization.

David Brubacher, head of Relationships Products at LinkedIn, suggested in a blog post that the app could almost serve as a digital coffee shop -- or at least a watercooler.

"We know relationships matter to you because in an average week there are more than nine million comments, likes and congratulations posted across LinkedIn for updates like job changes, birthdays, being mentioned in the news and work anniversaries," Brubacher remarked.

Thus, the app is designed to provide news feed-like updates about people within a user's network, which in turn should keep the user more actively engaged with the entire LinkedIn platform as well.

Brubacher hinted at "some pretty incredible dividends" that could be realized just by dropping quick notes on contacts' birthdays and work anniversaries to keep those relationships working without much work involved.

The concept is not that hard to grasp for Facebook users, many of whom likely depend on their social network life line to keep track of milestones and even everyday events pertaining to close friends and acquaintances alike.

LinkedIn is so confident in the new Connected app that it is promising members who use the app could see their profile views jump by as much as six times over.

Available now, LinkedIn Connected is initially launching on the iPhone in English. A LinkedIn spokesperson said "Android and other languages are on the roadmap."

Image via LinkedIn

Topics: Mobility, Apps, iOS, iPhone, IT Employment, Social Enterprise

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  • Platform Choice

    Interesting choice going first with iOS, which has a lower market share than Android.

    And of course, no mention of Windows Phone for the millions of us who use that platform.
  • Have they not heard of Xamarin?

    If they'd used Xamarin the app could be on the 3 major platforms at once. Targeting one ecosystem seems like a poor way to gain traction.
  • WinPhone platform

    Windows Phone is probably covered by "other languages"... :-)

    I think part of the problem is that the article and the comments therein reflect a US perspective, where Windows Phone 8 has a market share of, I think, 3%, not the respectable 8 - 11% in some major European countries.
    • Foreign Use

      The US is definitely behind several other countries in terms of Windows Phone adoption, but even a small percentage of a large number of mobile users is quite a few people.

      There are something like 330 million mobile phones in the U.S. Let's say that 100 million of those are smartphones (I have no clue if that's accurate, but I can't imagine that less than 1/3 of all U.S. mobile phones are smartphones). Kantar says Windows Phone currently has a 3.8% market share in the U.S., which would mean 3.8 million Windows Phone users.

      That's 3.8 million people LinkedIn is turning its back on. And for what? How much time/energy/money would it have taken to develop a Windows Phone app? The platform seems easy to develop for; I can't imagine it would've taken more than a couple of weeks. Let's say a month, to be generous. One month of app development to reach 3.8 million people.

      Seems like a no-brainer.
      • LinkedIn

        There already is a basic LI app in the Windows Phone store. I guess the question is when this new snazzy version will get there.