LinkedIn's university pages, lower age limit all about reach, growth

LinkedIn's university pages, lower age limit all about reach, growth

Summary: If LinkedIn can get career minded people young with a university hook it can be the resume and networking tool for a good 50 to 60 years.

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LinkedIn has launched university pages for students trying to assess where to attend as well as start thinking about careers. The company has also lowered its age to 13, down from 18. Add it up and the LinkedIn's moves are designed to increase reach as well as bolster frequency.

After all, if LinkedIn can get career minded people young with a university hook it can be the resume and networking tool for a good 50 to 60 years.

LinkedIn's new age limit will depend on country. For instance, the U.S. has a minimum of 14 as does Canada, Germany, Spain and Australia and the age is 18 for China.

The new terms of service from LinkedIn go along with university pages that are designed to link careers and campus. The university pages enable alumni connections, highlight notable alums and track careers. LinkedIn also launched an education service with primer

uofmich

 

LinkedIn's university pages will be open to high school students beginning Sept. 12.

This move from LinkedIn is similar to when Facebook opened up its network and expanded into new groups. Facebook went from exclusive to universities to a place your mom can join (much to your chagrin).

LinkedIn's university pages and lower age limit isn't likely to result in the same traffic and user pop that Facebook saw, but will enable mentoring and career connections. At some point, LinkedIn is also likely to monetize its younger audience.

Also: LinkedIn opens up company pages APIs for facilitating content publishing | LinkedIn sweeps past Q2 targets as revenue climbs 59 percent

Following LinkedIn's most recent quarter, some analysts noted that the company's growth was moderating. In the second quarter, LinkedIn added 20 million new members courtesy of an international push. Previous quarters featured steady growth that's likely to be turbo charged by a younger demo.

linkedinmembers
Source: LinkedIn, William Blair

 

Topics: Collaboration, Social Enterprise

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  • Data Integration on Campus

    Love the chart on LinkedIn trending growth numbers. Just a couple of observations-

    * Lots of discussion how LinkedIn's University Pages is somehow going to set a new bar for campus connectivity. I really don't see the fuss about targeting a new demographic.

    * In monetizing the traffic, they have started streaming ads at the top of the university pages.

    * I would disagree with your point on usage by students. It seems the early trend is fast integration as many already have accounts. It will be packaged as the extension of the alumni connection that students must be part of.

    * Campuses need to look at the validity and privacy of student data. Especially the young demographic. Most will be self managed and self reported.

    * 'Resume & Networking Tool'
    Since it's outside of the campus data, it still misses the core requirements of 3 groups (admissions, alumni, employers).

    Admissions - academic data is a must when admission staff is recruiting. Currently, this data is not verified or searchable. It becomes a marketing tool in current form.

    Alumni/Employer - Data integration with employer assessment is a tough component. Much of the information is anecdotal. Parents want to know that spending 50K/yr will provide a set of measured outcomes and most importantly, data shows employers are recruiting based on that specific set of outcomes. This is the gap currently as many campuses do not have program outcomes in place at the department level.

    Luke Roopra
    lukeroop