Logitech focuses on businesses with BH320 earbuds

Logitech focuses on businesses with BH320 earbuds

Summary: PC peripheral and accesory maker Logitech has launched its first enterprise-focused product as it looks to capitalise on the growth of the unified comms market.Alan Smith, group business manager of emerging markets at Logitech, told ZDNet UK on Tuesday that the company is combating sluggish growth in the webcam and keyboard peripherals market by launching a new range of products aimed at enterprises, as well as small and medium sized businesses (SMBs).

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TOPICS: Mobility
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PC peripheral and accesory maker Logitech has launched its first enterprise-focused product as it looks to capitalise on the growth of the unified comms market.

Alan Smith, group business manager of emerging markets at Logitech, told ZDNet UK on Tuesday that the company is combating sluggish growth in the webcam and keyboard peripherals market by launching a new range of products aimed at enterprises, as well as small and medium sized businesses (SMBs).

"A lot of our focus is going towards the UC space because we see this as a big opportuntity for growth. [We can provide] a lot of unique capability, if you think about everything that someone in the office might use," Smith said.

According to IDC figures, video conferencing in Europe grew 25 percent year-on-year in Europe, reaching around $2.7bn (£1.7bn). Smith added that, in the US, consumer headset sales had grown 50 percent in the last year among business buyers.

"While the retail side is seeing very flat numbers, in headsets and webcams, the business side [is] seeing some pretty amazing growth. We see this as a big opportunity," Smith added.

The first product to be released by the Logitech for Business unit is the Logitech BH320 USB stereo earbuds, launched on Tuesday at UC Expo. Another business product announcement is expected before the end of March.

The company told ZDNet UK that the earbuds have been certified for use with the Microsoft Lync platform and have been specifically tuned for use with commonly found telepresence and video conferencing systems.

"The way you would tune a headset for music is very different to the way you would tune it for voice," Smith said. "Even though there are some similarities, there are lots of differences. For example, in the BH320, there's 5-band parametric EQ to allow us to tune this thing to how we want it to sound; it's very different to how we would tune our old in-ear products for listening to music."

The earbuds are set to go on sale in the US and Europe "later" in March, weigh just over 28g and are set to arrive with a price tag of around £60, Logitech said, but will not be available through consumer retail channels.

Topic: Mobility

Ben Woods

About Ben Woods

With several years' experience covering everything in the world of telecoms and mobility, Ben's your man if it involves a smartphone, tablet, laptop, or any other piece of tech small enough to carry around with you.

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