Low-cost tablets become a hit in Brazil

Low-cost tablets become a hit in Brazil

Summary: Foreign and national brands fight for an ever-growing market niche

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TOPICS: Tablets, Mobility
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  • Many cheaper tablets on offer in Brazil are manufactured by Chinese companies, often unheard of by most Brazilians. According to Ivair Rodrigues, an analyst at research firm IT Data, there is still a consumer appetite for those devices, despite the lower quality standards.

    "Last week, a large Brazilian retailer was selling [Chinese] tablets for R$249 ($102), but they are actually disposable. If there is an issue, the retailer will just replace it instead of messing around with customer support," Rodrigues says.

    Image credit: JanneM (cc)

  • New Brazilian companies are jumping on the cheap tablet bandwagon. Some of the most recognizable national brands include Amvox, which is located in the countryside of the Bahia state and DL, a Minas Gerais-based manufacturer.

    Back in 2004, when DL started its operations, the initials stood for "Doce Lar" ("Sweet Home", in Portuguese) and the firm made eletric rice cookers. Today, DL means Digital Life and the company expects to produce at least two million tablets this year. 

    Image credit: DL

  • According to the Brazilian Electronics Industry Association (Abinee) the tablet market will represent 30 percent of the Brazilian computer market by the end of 2013. The bullish predictions also meant that other Brazilian firms more traditionally known for their presence in different electronics segments also sought to claim their slice of the tablet pie.

    Image credit: ntr23 (cc)

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Topics: Tablets, Mobility

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6 comments
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  • iPhoneboys would look at this

    iFanboys would look at this and point out how Android is bad since it drives the prices down.

    Android users would look at this and point out how Android is connecting everybody and thus freeing and democratizing the world through information access.

    2 different thoughts.
    tatiGmail
    • tatiGmail: "democratizing the world through information access"

      Agreed.

      Windows-based PCs were phase I. Android-based tablets are phase II and will touch many more users than did Windows. Especially those tablets based on the AOSP.
      anonymous
    • One way of looking at it

      On the other hand Google look at if and say how wonderful to have even more people to monitor and sell ads to while Apple say...meh....they were never gonna spend a dime anyway so let them have their cheap tablet.
      global.philosopher
  • Android runs Windows apps

    I find low cost Android tablet very capable of running Windows apps through software such as Aikotech ThinServer. So yeah, bring on low cost tablet for developing countries
    ThinkFairer8
  • This will be the future scenarios in many more countries...

    ...with large populations and relatively low incomes. Besides the usual BRIC quartet (Brazil, Russia, India, China), a similar wave will sweep most of LatAm, eastern and central Europe, South Africa, Turkey, most of south and south-east Asia, in the next 2-3 years. Most of these devices are likely to be Android based, (similar to the wave of Windows based ISVs that swept the IT industry in the 80s and 90s), due to the ubiquity and openness of the platform.
    jaykayess
  • That DL Picture Looks Very Odd

    The bezel looks like an Ipad (even down to the round Home button), but the screen looks like Android 2.x. An Apple ripoff running out-of-date Android? Or a complete Photoshopped job?
    ldo17