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Many cheaper tablets on offer in Brazil are manufactured by Chinese companies, often unheard of by most Brazilians. According to Ivair Rodrigues, an analyst at research firm IT Data, there is still a consumer appetite for those devices, despite the lower quality standards.
"Last week, a large Brazilian retailer was selling [Chinese] tablets for R$249 ($102), but they are actually disposable. If there is an issue, the retailer will just replace it instead of messing around with customer support," Rodrigues says.
Image credit: JanneM (cc)
New Brazilian companies are jumping on the cheap tablet bandwagon. Some of the most recognizable national brands include Amvox, which is located in the countryside of the Bahia state and DL, a Minas Gerais-based manufacturer.
Back in 2004, when DL started its operations, the initials stood for "Doce Lar" ("Sweet Home", in Portuguese) and the firm made eletric rice cookers. Today, DL means Digital Life and the company expects to produce at least two million tablets this year.
Image credit: DL
According to the Brazilian Electronics Industry Association (Abinee) the tablet market will represent 30 percent of the Brazilian computer market by the end of 2013. The bullish predictions also meant that other Brazilian firms more traditionally known for their presence in different electronics segments also sought to claim their slice of the tablet pie.
Image credit: ntr23 (cc)