Lulu changes app in Brazil after legal issues

Lulu changes app in Brazil after legal issues

Summary: Only men who want to be rated will feature in the app

SHARE:
TOPICS: Mobility
1

Rating mobile tool Lulu will change in Brazil to only feature men who agree with its rules and want to be rated through the app.

Through Facebook, Lulu enables users to anonymously review any and all of their male friends in various categories ranging from appearance and manners to sex and commitment. The changes in Brazil that have been introduced last week mean that only men that agree to the terms and conditions of the app will be reviewed.

The news follow the launch of a civil inquiry by the Brazilian Public Prosecutor's Office into Lulu developer Luluvise Incorporation and Facebook, over the fact that men could not choose whether or not they featured on the app - they only had the choice to leave it.

Lulu's marketing director Deborah Singer has dismissed the claims that the app is unlawful and told news portal Terra that the Brazil-specific changes are totally unrelated to the legal issues sparked by the app. She added that a third of the Brazilian men that chose to leave the app reactivated their profiles in less than a week.

Since its launch in Brazil in November, Lulu faced controversy around privacy and has been involved in lawsuits initiated by men demanding the removal of their profiles as well as compensation for moral damages. The complaints then prompted the Public Prosecutor's Office inquiry.

However, all this noise appears to have boosted Lulu's popularity enormously and Brazil currently is the app's largest market, with nearly ten million female users who use the tool nine times a day on average.

 

23 Dec 2013 12:31 EST: The headline of this story has been amended. It previously stated that Lulu changed its app to allow opt-outs, as opposed to only featuring men who agree with its rules.

Topic: Mobility

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

1 comment
Log in or register to join the discussion
  • LULU VS TUBBY

    It seems terribly hypocritical of Brazilian women to be up in arms threating to sue a male version app called Tubby that was blocked by the feminists then Brazilian women going gaga over LULU to objectify and rate the men in their lives.No human deserves to be a hash tag and labeled for the world to see. And you can’t even see what is being said or know at all that you are even being subjected to it unless you have some female friends that tell you? This is wrong and women would not accept it if it was happening to us. Cyber bullying is no laughing matter. Most of these men are young impressionable men and could lead to violence against women.
    How about everyone grow up and not review anyone like a restaurant? Or how about letting the guys have the same type of app so us ladies can see how we feel about it and come to a mutual conclusion that the only one benefiting from this is the app creator? I’m sure the app stores would not let it go the other way though. The people using this app are to immature to be in a relationship.
    What I find very disturbing is how nobody seems to care much about the young male victims involved. These men will grow into thinking that women are their enemies and they might actually have a point! If this were happening to women the media and Oprah would be firing hell fire missiles calling for boycotts and saying it amounted to virtual rape. We need to treat our men with the same amount of respect we wish to have in return. Also there are laws in this country about slander I hope the app creators have a big class action lawsuit filed against them. God knows we have enough lawyers in this country. Also how Apple and Google have allowed the app to exist for a year should make us question them too.
    Kim Waller