Ellyne Phneah

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Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues. Elly enjoys growing her already-huge wardrobe, flexible sports and planning her travel escapades.

Online video marketing should focus on emotional response

Brands should find something that is happening in society and start talking about it such as a societal issue or current affair to engage audiences.

published 2 hours ago by Ellyne Phneah

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APAC e-commerce laws lack SMB, C2C coverage

While more countries in the region are introducing laws around online purchases, more can be done with regard to safeguard shopping on lesser-known retailers and transactions between two consumers.

published 2 hours ago by Ellyne Phneah

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LG awards $357M in SMB contracts to support 'shared-growth' initiative

The South Korean conglomerate will award contracts for system integration, construction contracts and advertising to SMBs, and business projects to local suppliers. It also aims to complete a software innovation and development center by 2020.

published 9 hours ago by Ellyne Phneah

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Latest articles from Ellyne Phneah

Online video marketing should focus on emotional response

APAC e-commerce laws lack SMB, C2C coverage

LG awards $357M in SMB contracts to support 'shared-growth' initiative

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