Rupert Goodwins

Executive editor, ZDNet

Rupert has worked at ZDNet UK, IT Week, PC Magazine, Computer Life, Mac User, Alfa Systems, Amstrad, Sinclair, Micronet 800, Marconi Space and Defence Systems, and a dodgy TV repair shop in the back streets of Plymouth. He can still swap out a gassy PL509 with the best of 'em. If you want to promote your company or product, fine -- but please tell me what it is and why it's interesting right up front in the message. PRs: the probability of a successful pitch can be calculated by the following handy formula applied to the details of your client's latest wheeze. 3NT x 4UP x 2BI x 5EAI = P(copy)3M^3 x 2ACE x 10L, where NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI = Engineers Available for Interview, M = Marketing Managers, EMEA or Mornings, ACE = Already Covered Elsewhere (i.e. your American brethren have already spilled the beans) and L = the word Leading or Leader in the first para of the press release. Dear Engineer, Researcher or Inventor: Talk to me -- it's the new stuff that makes this game worthwhile.

Latest from Rupert Goodwins

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Flir One review: Thermal imaging on your smartphone

Flir One review: Thermal imaging on your smartphone

The Flir One thermal imaging add-on for iOS and Android devices is a very desirable peice of tech. Whether it's a justifiable expense is questionable, although if you maintain or repair electronic equipment it could cut diagnostic times drastically in some cases.

June 17, 2016 by

Mysteries of Google's Nexus 4

Mysteries of Google's Nexus 4

In Blade Runner, the Nexus 6 was a potent yet flawed model that was hard to find and caused its maker no end of problems. Google's Nexus 4 may yet replicate that story.

November 26, 2012 by

UK space investment to rocket

UK space investment to rocket

Britain is to take its first steps in manned space exploration as part of a massive billion-pound boost, following ESA negotiations over investment and funding. "Space is big," says minister David Willetts.

November 22, 2012 by

Google Nexus 10 review

Google Nexus 10 review

The Nexus 10 sets the standard for other tablet manufacturers. If Google can persuade developers to fill in the gaps in the app market, then it will deserve to be wildly popular.

November 2, 2012 by

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