Professional biography
Latest articles from Dion Hinchcliffe
Is the window closing on enterprise customer communities?
While a number of leading companies have succeeded in gathering their customers around them online, the process of socially engaging the external world increasingly looks like a zero sum game for the rest.
A new reality between the CMO and CIO
Today's rapidly shifting marketplace is pushing business innovation and agility to new levels, while the rising primacy of digital engagement and all data related to it undergoes a tug of war between the CMO and CIO. How will businesses recalibrate these strategic roles for this new reality?
Social media's rocky road in business
Despite all-time high levels of adoption in many organizations, the early results have at times been decidedly mixed. However, this has long been the case with emerging tech, whether the next big "revolution" was ERP, CRM, cloud, etc.