Search for top Gartner alternative comes up empty handedTekrati is addressing the debate over which industry analyst firm is the best alternative to Gartner, now that Gartner’s acquisition of Meta Group is history.August 15, 2005 by Natalie Gagliordi in CXO
Workday shuffles executive ranks, Stankey now vice chairmanFormer CFO Mark Peek is now co-president with Workday's former sales head Phil Wilmington.June 4, 2015 by Natalie Gagliordi in CXO
Google buys marketing analytics firm AdometryAdometry helps advertisers and marketers connect the dots between online ads and consumer purchases. May 6, 2014 by Natalie Gagliordi in CXO
Businesses to boost digital marketing budgets in 2015: GartnerGartner's latest survey suggests that 51 percent of companies plan to up their digital marketing budgets by an average of 17 percent for the upcoming year.November 3, 2014 by Natalie Gagliordi in CXO
Google infuses machine learning into suite of ad tools, takes aim at AmazonGoogle is making it easier and more effective for businesses implement machine learning technology into marketing campaigns, and drive physical store visits as a result.July 10, 2018 by Natalie Gagliordi in CXO
Q&A: SugarCRM CTO Clint Oram talks cloud, big data and 10 years in techThe CRM software company marked the 10th anniversary of its incorporation on July 4, a milestone not afforded to every startup that sets up shop in the tumultuous turnover zone of Silicon Valley.July 7, 2014 by Natalie Gagliordi in CXO
Adobe rolls out new commerce capabilities for the post-cookie eraAdobe said its latest updates are designed to help retailers focus on the data they already own and optimize it for insights.June 29, 2021 by Natalie Gagliordi in CXO
Motorola Solutions partners with Swirl to boost beacon marketing muscleSwirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact.July 1, 2014 by Natalie Gagliordi in CXO
For marketing software maker Radius, data science equals dominanceThe San Francisco-based marketing intelligence company, which touts data science as its core DNA, recently secured $54.7 million in a Series C funding round.September 30, 2014 by Natalie Gagliordi in CXO
Oracle nabs marketing software maker MaxymiserOracle plans to integrate Maxymiser's software into the Oracle Marketing Cloud and use it to better compete with rivals Salesforce and Adobe.August 20, 2015 by Natalie Gagliordi in CXO