Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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Smartphone desktops face a long road to a quick connection

Smartphone desktops face a long road to a quick connection

Microsoft and Samsung are eager to have a desktop environment spring forth from your desktop when it's connected to a large monitor, but shapeshifting user interfaces suffer from clunky setups, immature standards, and strong competition from existing devices.

April 24, 2017 by

Choosing sides in the smartphone battle for the desktop

Choosing sides in the smartphone battle for the desktop

After Continuum and DeX, there's a good chance that a full desktop environment will soon lurk inside your next smartphone. In the latest showdown between Android and Windows, Microsoft must establish a broader smartphone footprint before Android apps adapt.

April 17, 2017 by

Why Nintendo killed the Classic that consumers loved

Why Nintendo killed the Classic that consumers loved

Popular yet nearly unattainable since its launch, the NES Classic was too successful in sating the hunger of those nostalgic for a vintage Nintendo experience. Its sequel will better ensure Nintendo gets a piece of higher hardware prices and more software opportunities.

April 17, 2017 by

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