Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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With iOS 11, the iPad finally grows up

With iOS 11, the iPad finally grows up

The product launched to fit between a smartphone and laptop has shifted hard toward the latter. But it's too late to make amends for its misspent youth and overtake Windows 10 2-in-1s.

June 7, 2017 by

WWGD? Chrome needs to come to Windows 10 S

WWGD? Chrome needs to come to Windows 10 S

The search giant has shrugged its shoulders when it comes to Microsoft's platforms. But the expected appeal of Windows 10 S would burden Chrome users and cut Google off from vital user intelligence.

May 30, 2017 by

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