Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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Microsoft has a clean slate problem

Microsoft has a clean slate problem

Microsoft continues to improve Windows on the desktop and take it to devices such as the Hololens. However, it continues to struggle in efforts to make a clean break with the operating system's past.

February 6, 2018 by

Vision from radio, data from light

Vision from radio, data from light

Every day, two natural phenomena on which we depend allow us to see objects in our world and transmit data wirelessly. New technologies are enabling them to move into each other's turf as never before.

January 29, 2018 by

Cortana isn't dead. She just needs to get to work.

Cortana isn't dead. She just needs to get to work.

Cortana may not have Alexa's industry support, but it's far from buried. Microsoft's agent has a unique opportunity to bring greater productivity to workers and even other agents, but it needs some near-term proof points.

January 11, 2018 by

At CES 2018, tablets are out, convertibles are in

At CES 2018, tablets are out, convertibles are in

Minimalist tablets that relied exclusively on screen input were once the "it" gadget at CES. But while major Windows vendors are announcing more Surface-like detachables, the market is dominated by convertible clamshells.

January 11, 2018 by

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