Ross Rubin

Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and publisher of Backerjack. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content. Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as CNET, Engadget, ABCNews.com, Fast Company, Inc., Laptop Magazine, VentureBeat and TechCrunch and is a graduate of Cornell University.

Ross Rubin has nothing to disclose. He does not hold investments in the technology companies he covers..

Latest from Ross Rubin

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Why AI may save your life

Why AI may save your life

The rise of machine intelligence is often associated with the downfall of humanity, but analysis of clinical data is improving outcomes. That's making doctors more informed, not more redundant, for now.

2 days ago by

TV apps are breaking down into a confusing mess

TV apps are breaking down into a confusing mess

The idea of an app equating to a TV channel is breaking down as broadband video aggregators are recreating the cable experience over broadband. That's putting companies like Apple in conflict with video providers.

December 2, 2016 by

Smartphone desktops face a long road to a quick connection

Smartphone desktops face a long road to a quick connection

Microsoft and Samsung are eager to have a desktop environment spring forth from your desktop when it's connected to a large monitor, but shapeshifting user interfaces suffer from clunky setups, immature standards, and strong competition from existing devices.

April 24, 2017 by

The iPad has an identity crisis

The iPad has an identity crisis

Unlike the iPhone, the iPad hasn't launched whole new classes of services. And the more Apple does to make iPads competitive with laptops, the more it gets compared to them and comes up short.

June 30, 2017 by

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