Microsoft delivers preview of its store in the Windows Azure cloud

Microsoft delivers preview of its store in the Windows Azure cloud

Summary: There's a preview version of Microsoft's new Windows Azure store, with third-party services and data add-ons, now available to Redmond's public-cloud customers.

TOPICS: Cloud, Microsoft, Windows

Microsoft has gone store-happy this year, debuting a Windows Store for Windows 8 and Windows RT; an Office Store for Office 2013; a SharePoint Store for SharePoint Server 2013; and a renamed Windows Phone Store (formerly the Windows Phone Marketplace).


On October 31, Microsoft added another new store to its list: A Windows Azure Store where it will allow its cloud-computing customers to purchase third-party apps and services through the Azure management portal.

Microsoft officials made the Azure Store announcement during the second-day keynote at its Build 2012 developer conference in Redmond.

A preview of the Azure Store, available as of October 29, is providing services and data add-ons that extend the core Windows Azure services. Devs can access and manage the add-ons from inside the Azure Management Portal. The services can make use of the Azure discovery, billing and management capabilities.

Among some of the services/data add-ons listed in the Store are

  • AppDynamics (monitoring and scaling as a service)
  • MongoLab (MongoDB as a service)
  • SendGrid (email delivery as a service)
  • Dun & Bradstreet (business insights)
  • Loqate (worldwide address verification and cleansing service)
  • StrikeIron (phone number verification service, sales and use tax rates)

Microsoft officials also announced at the conference that Microsoft has added Windows Phone 8 as one of the platforms supported by the Windows Azure Mobile Services offering. Azure Mobile Services, which are the renamed Azure mobile toolkits, will offer Windows Phone 8, Windows 8, iOS and other mobile developers tighter integration with Azure on the back-end.

In addition, Build keynoters shared publicly some of the deliverables on the ASP.Net and Visual Studio Web Tools Fall 2012 update roadmap. A preview of some of the new fall capabilities, slated to be released to manufacturing before the end of the year. Inclusion of the SignalR libraries as part of the ASP.Net family is one of those new deliverables. Microsoft execs said earlier this year that Visual Studio 2012 Update 1 would be out this calendar year.

There were a couple of other tidbits shared during today's Build keynote. Team Foundation Service, hosted on Windows Azure, has been released to manufacturing as of today, October 31. And Workday, a human/financial resources vendor, has committed to developing a Windows 8 version of its application. No release target date was provided.

Update: One reader asked how the Windows Azure Store and the previously-unveiled Windows Azure Marketplace are related. Here's the answer, via a Microsoft spokesperson:

"The Windows Azure Store makes it easy to find and purchase add-ons, and use them to create great applications. It is an integral part of the Windows Azure management portal. Its target audience is developers and IT pros who use Windows Azure.

"The Windows Azure Marketplace is a global online market where ISVs and Data Publishers can publish and sell finished applications and premium datasets to business customers. Its target audience is information workers and IT pros, as opposed to people building or hosting apps in Windows Azure."

Topics: Cloud, Microsoft, Windows


Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

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  • it will flop

    unless M$ starts selling android apps, that store is DOA.
    LlNUX Geek
    • Any back up or thoughts as to how you know that...

      You know just stating something doesn't make it fact or even begin to convince others.....try again but this time use your words.
      • Wow

        Love my job, since I've been bringing in $5600… I sit at home, music playing while I work in front of my new iMac that I got now that I'm making it online(Click on menu Home)
      • As always LINUX Geek is clueless...

        LINUX Geek obviously has no idea what this actually is all about. It has nothing to do with Android, it has nothing to do with Apps in general. This is for Windows Azure, which is Microsofts rather excellent Cloud platform for services, web hosting, and virtualization in the cloud. This store gives you as a developer access to add-on services such as scalable email services, or NoSQL database services such as MongoDB. This is intended for developers only, consumers will NEVER see this store, nor should they.
    • Considering that even Google can't make money from its own store ...

      ... I am not sure why you think Microsoft could (or should)! ;)
  • Type

    Windows Zzure Store?
  • Android will die

    Android, with its splintering phone operating systems, poor updating and wildly variable security is going to suffer greatly. The apps suppliers will see a huge desktop market and begin migrating more and more to the Win 8 system. It is almost inevitable.
    • not to mention

      Android steals IP left, right and centre and the days of reckoning are close.
    • hayneiii@...Any back up or thoughts as to how you know that...

      You know just stating something doesn't make it fact or even begin to convince others.....try again but this time use your words.

      Sound familiar to you?
      Over and Out
  • Azure...

    The name tends to have me confused. Like if it's a cloud computing platform and not a desktop or server, then why call it Windows?
    • Because to a programmer, it looks and feels like Windows Server

      A programmer uses similar programming paradigms and APIs when writing code for Azure as he does on Windows. Everything up there in the "cloud" is built on Windows.

      And, as an added bonus, the Windows brand adds value