Microsoft-Nokia deal: Reaction from the Twitter trenches

Microsoft-Nokia deal: Reaction from the Twitter trenches

Summary: Oh, Twittersphere. Why so glum and pessimistic? Tech experts, reports and journalists, and industry insiders reacted mostly with sarcasm. Here's what they're saying.

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TOPICS: Microsoft, Nokia
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(Image: CNET)

For more than a year, industry experts and reporters alike were convinced that, not long after the snuggling up of Microsoft and Nokia in 2011 on the Windows Phone platform, the Finnish phone maker would eventually somehow be absorbed by the software giant. 

That day finally came on Monday, when the two companies announced that Microsoft would buy Nokia's phone making unit: the jewels in the company's crown — albeit worn and torn after years of competition from fruit-themed rival smartphone makers.

We immediately headed to Twitter as the source of quick-hit initial reaction from high profile industry folk, entrepreneurs, Microsoft watchers, and even competitors, to see what the overall impression was.

(And we should point out: yes, you're about to see a hearty dose of sarcasm and snark here. To be fair, it's still a good cross-section of what people are saying.)

Bloomberg Businessweek's Brad Stone made an interesting comparison — this deal has been done before.


CNET contributor Danny Sullivan had a similar line of thinking. He later hypothesized that any new phone could be called a "Microsoft Nokia Lumia Xbox Live phones" — with added "Zune technology."


Author and journalist Josh Brown sounded upbeat, but upon second glances he was very much in with the rest of the crowd.


TechCrunch writer Matthew Panzarino wants to know what's next. If anything, that is, and questioned the motives to the deal. Perhaps it was to acquire a new chief executive? Or not.


Enterprise storage firm Box's chief executive Aaron Levie broke down some of the numbers. Savvy or late? The multi-billion dollar question, if you look at Nokia's steep stock decline.


GigaOm founder Om Malik instead broke out the harsh reality of the truth.


Others seemed more upbeat, though. ArsTechnica writer Jon Brodkin skipped over the hyperbole and also said it how it is.


Time's Harry McCracken filled in the gaps, though. It turns out these kinds of deals don't go down overnight, and was clearly part of a wider devices and services push.


Meanwhile The Verge's Josh Topolsky, like others, were a little beefed with the timing.

As was former ABC News' Joanna Stern, who summed up the lateness (or earliness — depending on which side of the Atlantic you're on) of the announcement in six sweet words.


That's not a bad idea, Joanna. Night, night.

Topics: Microsoft, Nokia

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12 comments
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  • Get Em Quick

    If you want a Nokia phone, buy it soon. When Microsoft gets it the quality will drop and the price will go up.
    dmbeard
    • why would anyone want modern nokia phone

      if it is a microsoft s*** anyway
      polarcat
  • @ All those posters

    @joshuatopolsky , @om , @dannysullivan, @BradStone,

    Pleassse!

    Although I have been writing up that Microsoft entering the phone hardware manufacturing business is a bad idea considering the ups and downs of inventory management which will contribute to unpredictable margins, Microsoft has actually proven that it and Steve Ballmer were serious about entering the hardware business.

    There must have been two reasons for this acquisition -
    #1 Apple releasing a cheaper iPhone on Sep 6.
    #2 Lenovo or Huawei must have made or were ready to make a higher offer to Nokia including a hostile offer.

    A 3rd one must have been this - Blackberry management is still too dumb (like Yahoo was) to take a joint venture with Microsoft/Nokia combination.

    Since all phone OEMs - HTC, Samsung, LG, Sony, Motorola - and Blackberry are unwilling to work with Microsoft, Microsoft has protected its future mobile ecosystem and mobile market share with this acquisition. Now the next things to occur will be the ultimate bankruptcies of HTC and Sony.

    Far from the rootless comments posted here by those Twitter bloggers, this will turn out to be one of the smartest acquisitions ever done by Microsoft.

    I actually think Microsoft has the guts to call the bluff on Apple and then Google (which is increasingly irrelevant with the rise of Facebook and Twitter). And glory goes to those with guts.

    Microsoft can now support a $49 Lumia smartphone with unlimited wireless data plan by any carrier around the world. And it will succeed! Other than Amazon that is. Only Amazon and to a lesser extent Microsoft and possibly Google with Moto have the vision, the effort, the patience, the affordable products, the ecosystem etc to survive the coming nuclear winter in the mobile 3rd generational crisis starting 2014 (it has already started for HTC in 2013).

    There is no way a $50 smartphone or $99 smartphone with iPhone capabilities can ever fail. If commoditization can occur in PCs, in Servers, in feature phones, then commoditization can occur in smartphones.

    And Nokia knows how to survive commoditization. As it did for 20 years across two mobile generational crises.

    Good luck Microsoft!

    Lastly, America is not the center of the world. Coming from an American.

    Please do not underestimate Europe, S America, E Asia, S/SE Asia, N Africa, C/E Africa, S Africa etc.

    Morons like the above bloggers are the reasons America's reputation takes a beating around the world.

    Apple is not the greatest company around the world. Though it may have been for a year but it will not last even 2 years in that state. Please and please realize that fact before posting.
    calahan
    • Fair comment

      Enjoyed reading that.
      Koymik
    • You didn't notice did you. Nokia didn't survive.

      The US reputation has nothing to do with bloggers.

      It has to do with arrogant stupidity of corporations, the government, and the results of the stupid actions.
      jessepollard
  • NOKIA is a great mark

    NOKIA a great mark, their devices are "Rolls Royce" of the telephony, WP8 a great SO, everything is good news
    luis river
    • Nokia was. Isn't anymore.

      And very few want a Windows phone.
      jessepollard
      • Few want a Windows Phone

        And that's why their market share is increasing...
        Michael Alan Goff
  • Predicted and terrible

    Like many others, I predicted that when Elop was appointed to Nokia CEO the company would end up gutted and controlled by Microsoft. As soon as he Osbourned the company by effectively saying 'no point buying a Nokia smartphone, we are killing Symbian and Meego' with no alternative available, we knew it was happening.

    Windows Phone is a failure, with other manufacturers not providing competitive W8 phones, and carriers unenthusiastic. Result the Nokia share price falls through the floor. Having crippled the company, MS now buys it for less than half the price it would have had to pay before Elop.

    And now, having accomplished his mission, Elop goes back to MS. Tis is pretty obviously criminal behaviour.
    paul@...
  • Om's got it right

    Nokia owned mobile basically everywhere but the US where it was still a major player, and Microsoft essentially invented usable tablet PCs and handheld computers. However, Nokia lost it's crown when the world discovered what a Smartphone could really be, and Microsoft never managed to design a Tablet PC or handheld computer OS that the masses really wanted.

    Does anyone really think that the next generation of Nokia Windows Phones will be better performers with Microsoft fully in the mix? Does anyone really think that Nokia's input will make Surface tablets any more appealing?
    matthew_maurice
  • This is not about the battles that WERE. This is about the battles TO BE.

    Think ahead. The acquisition makes complete sense that way. If you think we are in a complete paradigm shift from desktop/laptop (and tablet) to smartphones (and whatever increasingly wearable device comes next) then you can see how Microsoft's services and apps will be delivered in the future...not the same as the past. How better to insure control of the delivery path? Mobile devices HAD to be owned. Otherwise Microsoft becomes dependent on Apple's device path and an increasingly hostile and fragmented Android device path. Its a three horse race for the next 5 years.
    BeEffective
  • Funny… ..

    When Google acquired Motorola, it was "the beginning of the end of Android", since it would (according to the pundits) drive off other phone manufacturers by giving Motorola unfair access to the OS.
    Don't hear that now from anybody, esp. the MS adherents.
    Is that because Windows phone has such a low market penetration?
    radleym