Microsoft reveals new logo - new image?

Microsoft reveals new logo - new image?

Summary: Microsoft unveils its first new logo in 25 years and only its fourth since 1975.

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TOPICS: Microsoft, Legal
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  • For the first time in 25 years, Microsoft has redesigned its corporate logo. As Mary Jo Foley reports Microsoft's logo gets a makeover, here are the basics:

    The font is Segoe; the intention is meant to imply "digital motion." Segoe and motion are both key to the Microsoft's Metro interface/design philosophy, which has been a key component in a number of recent Microsoft products, services and Web sites. But because Metro is now on Microsoft's banned words list, Microsoft isn't able to say that the new logo reflects the company's Metro UI/design principles.

  • The new Microsoft logo has already made it to its new Boston store.

    Credit: Jim Kerstetter/CNET News

  • Microsoft's original logo was replaced in 1975 after a short shelf life.

Topics: Microsoft, Legal

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  • Logo is fine

    It fits the Metro look. It's a shame these same folks were unable to come up with a better new name for "Metro" than the galactically-stupid-on-so-many-levels "Modern UI".
    FDanconia
  • Put all the lipstick you want......

    on this pig.....It will still be a pig. Microsoft tactics will not change.
    linux for me
    • Re:

      " linux for me"
      Funny, studies demonstrated that Apple fanboys experienced Apple as a religion, I guess you can say that about every fanboy (including you). If you want to use Linux, fine, but why click on this link which is clearly about Microsoft?
      Martijn2
      • Didn't you know

        the trolls of any article are normally the ones who would never use the product to begin with.
        Michael Alan Goff
  • Doesn't do it for me

    The new logo doesn't do it for me. The old logo looks like they paid a professional to design. The new logo looks like something someone whipped up as a temporary stand-in until they Art Department got back to them with the final design.
    dsf3g
  • I like it

    Clean is simple is generally what successful designs are.
    simmomelb
  • Yawn

    zzzzzZZZZ Come on that's about as exciting as the new 8 GUI Lame, did that also get designed by BOB or Sinofsky?
    wpreece
  • Snoooze!

    At first glance, I thought this was an April Fools joke in August!

    Sure, this new logo is simple, and references the now well known Windows logo, but from a design perspective, could it be any more *boring*? Do you think they used 'Paint' as their graphics app?
    Rabs210
  • Less is more

    Nice. Commands respect, if not love. Just like the company.
    capeleopard
  • the intention is meant to imply "digital motion." ?

    Did Microsoft actually say that, or is that the author's impression? The old logos had a dynamic look that implied motion. The new logo is as static as it could possibly be. The logo isn't bad-looking but to say it implies motion is absurd.
    doodle47