Microsoft: Surface made us better with Windows 8.1, OEM partners

Microsoft: Surface made us better with Windows 8.1, OEM partners

Summary: The return on investment for Surface didn't show up with Microsoft's top and bottom lines, but there are some anecdotal wins with hardware partners, an executive argued.


Microsoft operating chief Kevin Turner said that the company's move to manufacture Surface enabled it to better integrate Windows 8.1 with hardware partners.

The comments could be construed as a way to put some anecdotal return on investment behind Surface sales, which have disappointed. Microsoft on Monday will launch updated Surface devices.



Turner, speaking at Microsoft's financial analyst meeting Thursday, acknowledged that the Surface caused "a lot of consternation in the OEM channel." He added:

In most instances (OEMs) would tell you the progress we made in 8.1 is because we have a first party product at Microsoft is far superior to anything we ever delivered from a hardware software integration standpoint to the OEM partners going forward.

He promised that Microsoft will continue to get better at its own devices as well as integrating with hardware vendors.



Topics: Tablets, Enterprise Software, Hardware, Microsoft, Microsoft Surface

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  • Make sense to me

    Microsoft made improvements to Win8 because of the integration work they did building their own devices and these improvements result in benefits to other manufacturers as well.
  • Microsoft: Surface made us better with Windows 8.1, OEM partners

    The Microsoft Surface did make them better with OEMs. They basically showed the OEMS how to do hardware the right way. Microsoft Windows 8.1 is only weeks away where I will be upgrading myself and friends and family.
    • Translation

      Microsoft finally began to grasp how cluelessly they were writing software for an imaginary computer, that when run in the real world always ended up broken. They finally began to understand that the decline of the PC and the abysmal quality on the market is of their own doing. That this clueless strategy has damaged their very own business.

      Still, Microsoft have enough cash in the bank and might succeed in getting out of this mess. Unfortunately, what is holding them back is the very success of Windows: about 500 million Windows XP users do not want to upgrade. C'est la vie.
      • XP users will upgrade, whether they want to or not, if they

        wish to continue using PCs. Otherwise, they do have the choice of going with iOS and Android devices, which means that, they'd be giving up a very useful device, for something with a lot less value and limited usage.

        But, XP doesn't still have 500 million people using, and it's likely a lot lower. But, eventually, all XP PCs and Vista and Windows 7 PCs will be upgraded to Windows 8.1 and beyond. Which means that, Windows 8 and beyond will still command numbers in the same neighborhood as Windows 7 enjoyed at its height. Like I said in another discussion, someone will have to keep you away from tall buildings and high bridges, if you know what I mean.