Microsoft Surface Pro pricing and release dates confirmed for UK, Europe

Microsoft Surface Pro pricing and release dates confirmed for UK, Europe

Summary: Microsoft has put a price tag on its Surface Pro for a number of European markets, with the slate to debut before the end of the month in most of them.


The pricing for Microsoft's Surface Pro is beginning to trickle out across Europe today ahead of the tablet's release across the continent later this month.

In the UK, the Surface Pro will go on sale from 23 May and cost around £719 ($1094) for the 64GB device and £799 ($1216) for the 128GB version.

Meanwhile, Microsoft Germany has just announced the 64GB Surface Pro will start at €879 while the 128GB model will cost €979. Both will go on sale on 31 May. Touch and Type covers will be sold alongside at €119 and €129 respectively.

Microsoft Sweden will release the Surface Pro on 30 May with a recommended retail price of 7,895 SEK ($1182) for the 64GB model and 8,695 SEK ($1302) for the 128GB model. It will be available from retail chains Media Markt and SIBA. 

In the Netherlands, Microsoft has opened a temporary retail pop-up in Amsterdam. The shop will remain open from 14 May to 9 June  to showcase the Surface Pro and Windows 8 products from OEM partners. Microsoft will sell the Surface Pro from 30 May there and in retail partner stores. It's promoting a 64GB model for €886 ($1,140) and a 128GB model for €986 ($1,268).

Microsoft Portugal has also just announced the Surface Pro will be available from 30 May online, as well as at retailers Worten, El Corte Inglés, FNAC, Media Markt and Staples. The 64GB Pro will cost €879 ($1,131) while the 128GB model will cost €979 ($1,260). 

Microsoft Australia's recommended pricing for the Surface Pro starts at AU$999 ($979) for the 64GB model and AU$1,099 ($1,078) for the 128GB. 

The device is also expected to be available by the end of May in Austria, Belgium, Denmark, Finland, Ireland, Italy, Luxembourg, Switzerland and Hong Kong. By the end of June it will be available in Malaysia, Russia, Singapore, South Korea and Thailand.

Topics: Microsoft Surface, Hardware, Microsoft, Tablets, EU

Liam Tung

About Liam Tung

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney's Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia. These days Liam is a full time freelance technology journalist who writes for several publications.

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  • Obviously the world is not yet a village

    When SurfacePro finally hits European shelves, US consumers have already forgotten about it.
    The word "belated" doesn't do it for that abysmal product introduction. Instead of arousing enthusiasm about a new device all over the world concurrently, Surface Pro is trickling to the markets like we would expect product introduction in former Soviet Union.
    • Android has already taken tablets and smartphones...

      ...and there ain't much room for Windows plates....

      Smartphones: Android 75,6%....Windows 3%
      Tablets: Android 56,5%....Windows 3,3%.....Windows RT 0,4%

      Remember that even much more cheaper Android tablets are rolling all over the world now...

      Those people who are talking about Windows tablet-boom are just living in fantasies compared to those of Lenin and Stalin.
      Napoleon XIV
      • Why would anyone compare toy tablets to Windows tablets?

        The Android tablets can't even begin to compare to Windows 8 tablets, and that's evident by the cheap prices that Android tablets are selling for.

        Also, you present percentages, instead of the real numbers for actual sales. A percentage is insignificant when a market is fairly new, and Androids are still far behind in sales compared to iPads. The Android tablets sales can easily be overcome within a year or two by Microsoft, since Android tablets have only recently begun to have any "significant" sales. You also have to consider that, the MS entry is an infant compared to the amount of lead time that Android tablets have been on sale. When the tablets market finally matures, perhaps in another 2-4 years, Android will be in a distant third place, behind Microsoft and Apple.
        • The Empire is falling

          You live in a dream world if you think Android can't compete. They have already won. Even if the Windows tablets are better, it is too late. The market is flooded with cheap Android tablets that get better year by year. I had one of the early ones in 2010 and they are light years away from where they were then. Microsoft should have never tried to compete with ARM processor software and should have instead stuck to X86 and X64. The whole point of Windows is that it should be compatible cross platform. If they continue to make these errors then Microsoft will be occupying a very small part of the business market with their Office software.
  • Price

    Haswell is supposed to come out end of June. That's one month after the announced release dates.

    Better hardware at better prices will be available a month after this releases. Too late to market.
    • Haswells round the corner

      Who's going to buy the current Pro with Haswell coming up. Whoevers running hardware production has really screwed up the Pro release in international markets
    • So, what's the problem?

      Haswell coming out in June should not be a problem, since, the Surface with Haswell will also be sold in Europe and everywhere else, so, people will have more choices with models sporting the older Atoms and i5s, and the newer Haswell. Bringing Surface to other markets now, does not mean that, it will be too late to take advantage of the Haswell CPU.
      • Just unfortunate timing

        The problem is that the time of the Surface launch is the worst possible time for anyone to buy high-end ultra portables like the Surface. It's still a better product than most of the competition, and most people buying a 11" MacBook Air would be far better off with the Surface.
        But knowing that better hardware and prices will be available within a month makes it very hard to recommend at the time it is launched.

        It's still better to launch it now than later, but the opportunity they had to make it a hit was with a worldwide November 2012 launch.
        • A month late doesn't mean that people won't be buying them in that later

          month, and thereafter.

          But, even with the bigger chip, the Surface is still a great device, so, people will still be buying them.

          Perhaps discounting the older models will entice people to purchase them. But, it's also possible that, people will hold off in buying a Surface until the Haswell is out.
  • Disconnect

    MSFT appears to be so disconnected from its customers in terms of:
    - price
    - user interface
    - marketing
    - availability
    - pretty much everything!
    that a smaller company would have folded.

    I am growing increasingly fond of one ZDNET's APPL commentators effort: he offered, perhaps even jokingly,
    "If you don't want to pay a king's ransom for periodic bursts of image editing, purchase Pixelmator and buy a MacBook Pro with the savings."
    I think we should give all this new expensive subscription, surface, cloud monetising crap a wide berth. I certainly try to tell everyone they are being ripped off and sucked into a big mistake. Biased ZDNET bloggers seem to ignore the obvious.
    • The logic is broken.

      "If you don't want to pay a king's ransom for periodic bursts of image editing, purchase Pixelmator and buy a MacBook Pro with the savings."

      If I did that, I'd still be paying a King's ransom for the tools needed for Pixelmator, wouldn't I?

      You may be a bit different, but I'm no fan of using a touch-pad for art.

      With the Surface Pro, you're getting both an ultrabook and a digitizer pen in one package.

      While it isn't quite as advanced as a Cintiq, it provides the same basic functionality as one.

      That alone, paired with GIMP, would be a reason to buy the Surface Pro, or any pen-enabled tablet for that matter.
  • Wow!

    Betcha those Europeans will be lining up just like they did on this side of the pond. :-)

    I was in a Best Buy last weekend (always a sad experience), and there were just a couple people looking at Windows-based computers. An RT and Pro sat there all by themselves...nobody cared. The ChromeBook was getting more attention.
    • Ever think that the Europeans, just like the Americans, don't have the cash

      and therefore, they can't afford the more expensive gear, so they are forced to shop for the cheap stuff only? It's a no-brainer. $200 vs $1000-$1200? When the money isn't there, you buy what you can afford. There's no doubt that in better times, and without the economic downturn that all of Europe is going through, that there would be more people purchasing the Surface tablets. It's like me: I won't be purchasing a Cadillac, when all I can afford is a Chevy or a Corolla.

      But, the bigger problem for those browsing the Chromebooks, is that, they won't be getting a PC; they'll be purchasing a device which is not much more than a glorified internet browser.
  • Leftover junk rejected in the U.S. to go on sale world wide

    Sadly enough, I suspect this attempt at expanded sales is primarily because Microsoft has been unable to shift enough of these units to U.S. punters.

    Kind of reminds me back in the day when U.S. manufactures tried to unload onto South Americans clothing which was banned in the U.S. because they were soaked with outlawed chemicals.
    Asok Smith
    • The Surface Pro has sold well so far...

      ... so I'm not sure what you're talking about.

      Microsoft isn't dumping out illegal junk, they're expanding their market.

      All businesses do this.
  • Microsoft Surface Pro pricing and release dates confirmed for UK, Europe

    The Microsoft Surface Pro selling so well that they are expanding its distribution. Guess those saying it was doomed are wrong.
  • The important bit

    Clearly everyone has missed the fact that the Germans get the surface pro for a lot cheaper than the mugs in the UK.

    Considering that the EU is meant to be one big market I'm not at all sure how MS can sell it's products at such variable rates.

    It's enough to make me go Apple - well would be if they weren't also just a massive rip off.
    • Have you checked your calculator?

      A quick Google tells me the German prices are equivalent to approximately 743 and 827 GBP respectively, which isn't quite "a lot cheaper" than 719 and 799. Variable yes, but not in the direction you suggest.
    • Sales Tax and currencies

      Not all currencies are equal. A pound is actually more money than a euro.

      Also, in Europe all prices are always quoted with sales tax (VAT), and online shopping includes the same sales tax everything else does. The amount of tax is different by country.
      • currency

        No actually the Euro is a little stronger than the GB Pound at the moment. So someone has made a mistake with the pricing.
        We get ripped off in Britain so you'll probably find the 128gb version will probably be close to £1000. I just paid that for the Samsung Ativ Pro so that's probably the right ballpark.
        Tech items manufactured in countries such as China and the like cost the same in GBP as in USD. But it is around $1.50 dollars to the pound I think. No way global shipping is that variable so I'm putting it down us Brits getting ripped off.

        The Surface seems like a good product to me from what I've seen. I don't understand why there are so many haters. The product might not be for you, but so what? Move on. More consumer choice is a good thing, whatever the brand or format or OS etc.

        Battery life isn't a huge issue for me based upon my usage patterns and as such I couldn't recommend my new Ativ more. I'm starting to actually see now how tablets could potentially start to replace desktops.