Microsoft to cut Azure storage pricing following Amazon's lead

Microsoft to cut Azure storage pricing following Amazon's lead

Summary: Microsoft is making good on its year-ago promise to match Amazon on cloud pricing with new worldwide cloud-storage price cuts coming in March.

SHARE:
11

Making good on its Amazon price-matching promise from a year ago, Microsoft plans to cut the price of its Windows Azure cloud storage following a cut by Amazon earlier this week.

brazilwindowsazure

Microsoft will be dropping prices on its Block Blobs Storage and Disks/Page Blobs Storage effective March 13, according to a January 24 post on the Windows Azure blog. Microsoft plans to make the storage price cuts available worldwide, which, company officials contend, will mean that Azure storage "will be less expensive than AWS in many regions."

Amazon announced price cuts on its Elastic Block Store (EBS) and Simple Storage Service (S3) on January 21.

Windows Azure General Manager Steven Martin explained the price-cut details in the post:

"We are matching AWS’ lowest prices (US East Region) for S3 and EBS reducing prices by up to 20% and making the lower prices available in all regions worldwide. For Locally Redundant Disks/Page Blobs Storage we are reducing prices by up to 28%. We are also reducing the price of Azure Storage transactions by 50%."

Microsoft officials said back in April 2013 that Microsoft would match Amazon Web Services on price for all "commodity" services, including compute, storage and bandwidth. To benefit from the cuts, users need to make monthly commitments to Azure for either six months or twelve months, officials said.

Update (January 26): Microsoft officials said there is no longer a minimum commitment requirement that users must meet in order to take advantage of its Amazon price-matching cuts.

Topics: Storage, Amazon, Cloud, Microsoft

About

Mary Jo has covered the tech industry for 30 years for a variety of publications and Web sites, and is a frequent guest on radio, TV and podcasts, speaking about all things Microsoft-related. She is the author of Microsoft 2.0: How Microsoft plans to stay relevant in the post-Gates era (John Wiley & Sons, 2008).

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

11 comments
Log in or register to join the discussion
  • SHOCKING!!!

    Microsoft the follower, say it ain't so?!
    itguy10
    • Amazon is

      Actually amazon is the follower. Now after MS pricing change Amazon is thinking when to lower prices again. They are following.
      Seriously, who gives a bird? When prices go down it is good. Are you so concerned about "winning"?
      paul2011
      • That's his problem - he never wins

        but on the flip side, pricing "wars" like this only help end users.
        William.Farrel
        • The race to the bottom benefits no one

          See Dell. The race to the bottom of the PC market nearly killed them.
          The race to the bottom always means cheap, low quality, and unreliable. Oh wait, that's the MS Mantra.
          itguy10
          • Why do you prentend to know what you're talking about,

            when everyone around you sees that you don't?
            William.Farrel
          • Ha, ha! You make for good entertainment...

            Considering MS makes some pretty top quality stuff, like the Surface line for example. Not to mention, though it may not be liked by all, Windows 8/8.1 is a brand new idea/addition to MS's OS's and it's very stable. Like I said, you make me laugh, and I await your reply to this with an armchair and bag of popcorn at my side. 'til then... 8D
            CsPPP
    • SHOCKING!!!

      itguy10 speaks yet again without having a clue, as usual!

      Say it ain't so?!
      William.Farrel
  • This is great. Cloud is a big boys game. You have to have scale to play

    I like Microsoft's move to let non US countries keep data local. Another thing you can only do if you have scale. I haven't seen Amazon or Google or Rackspace, etc. say anything about matching that yet.
    Johnny Vegas
  • Microsoft to cut Azure storage pricing following Amazon's lead

    Competition is good for the consumers, right?
    Loverock.Davidson
  • Good

    Competition is working out well, else MS never goes down the price...
    Madhava Verma Dantuluri
    • I don't know about that MS never going down in price thing...

      MS has been virtually the only game in "town" when it comes to an OS for PCs, and in reality, billions of people have been able to afford Windows-based PCs for around 30 years. Linux has been around for a long time too, and it's been "free", so, "free" didn't really sell that well, and wasn't able to compete. Macs have been around longer than Windows PCs, and they weren't able to compete to make a difference.

      So, what is it that YOU see that shows that MS prices are staying high? In fact, Windows prices have been going down since the beginning. BTW, what is the "real" price of the Mac OS, if you can determine what it is?
      adornoe