The Lumia 530, Microsoft's cheapest Windows Phone smartphone to date, will be available in the UK for as little as £60 ($99) next month.
Announced last month, the Lumia 530 will become the successor to Microsoft's unit shifting smartphone, the 520. Released last year, the low-end 520 pushed Windows Phone market share in some parts of Europe towards 10 percent.
With an estimated retail price of £60 (or €75), the Lumia 530 significantly undercuts the Lumia 520, which retailed for around £95.
The new budget Lumia will go on sale on 4 September across the UK's major carriers including EE, Vodafone, O2 and Three, as well as at retailers Phones 4u and Carphone Warehouse. The 520 will be available in orange, bright green, and dark grey and will have optional changeable shells.
The Lumia 530 carries hints of Microsoft's recently abandoned Nokia X line, such as bright colours and rounded corners — compared to the harder corners of the Lumia 520 — but blends the specs found in both the Lumia 520 and the Nokia X.
Like the 520, the Lumia 530 comes a with a basic four-inch LCD display at 854 x 480 pixel resolution, while the dual-core 1GHz Snapdragon processor of the 520 has been replaced by 1.2GHz quad-core Snapdragon 200 processor.
The Lumia 530 also has a five-megapixel main camera sensor and 512MB RAM while its measly 4GB internal storage (just like the Nokia X) is half that of the Lumia 520. The device attempts to compensate for this through external storage, with microSD slot expandable to 128GB, and free OneDrive storage of 15GB — double what the Lumia 520 offered.
As expected, the Lumia 530 will come with Windows Phone 8.1 and Microsoft's new Action Centre — its take on notifications centres available in iOS and Android — and its new Word Flow predictive text swipe keyboard.
While Microsoft is gradually phasing out Nokia branding on its handsets, for now the Lumia 520 retains the Nokia name on the face of the device.
The company yesterday also launched the dual-SIM version of the Lumia 530 in India, where it hopes to capture more of the market there upgrading from feature phones to smartphones.