Microsoft's score card for Smoked by Windows Phone

Microsoft's score card for Smoked by Windows Phone

Summary: Microsoft has published some numbers about the challenges held as part of its Smoked by Windows Phone marketing campaign, which started at the Consumer Electronics Show in January and is currently touring the UK. Obviously it's winning most of the challenges, or it wouldn't be doing it.

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TOPICS: Tech Industry
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Microsoft has published some numbers about the challenges held as part of its Smoked by Windows Phone marketing campaign, which started at the Consumer Electronics Show in January and is currently touring the UK. Obviously it's winning most of the challenges, or it wouldn't be doing it.

When Microsoft published its blog post last week, it said it had won 50,675 challenges and lost 638 for a 98 percent score. This is significantly better than the 88 percent of races won at CES, where the techie audience presumably has more smartphone expertise.

So far, 36 countries have run related campaigns. The UK version, Dare To Live, started in London last month and continues until 7 July. Its next stop is in Sheffield on 19 May. (See my earlier post, UK is being smoked by Windows Phone.)

Although the campaign has reached more than 100 million people, Microsoft isn't saying how many Windows Phones its various manufacturers have sold. It's early days, of course, but the vast majority of the smartphone market is a two horse race between Apple iPhones and a wide range of devices running Google's Android operating system. Microsoft has often managed to penetrate entrenched markets against similar odds -- office suites, web browsers, PDAs, games consoles etc -- but it might need Google to do something catastrophically stupid to give it much of a chance.

@jackschofield

Microsoft score card

Topic: Tech Industry

Jack Schofield

About Jack Schofield

Jack Schofield spent the 1970s editing photography magazines before becoming editor of an early UK computer magazine, Practical Computing. In 1983, he started writing a weekly computer column for the Guardian, and joined the staff to launch the newspaper's weekly computer supplement in 1985. This section launched the Guardian’s first website and, in 2001, its first real blog. When the printed section was dropped after 25 years and a couple of reincarnations, he felt it was a time for a change....

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  • I saw a Windows phone about a year ago, haven't seen once since, and quite a few people own phones in the City of London.
    AndyPagin-3879e
  • I see that they are happy to announce these numbers.. but no-one will take any notice until they start announcing sales numbers too.
    anonymous