Microsoft has published some numbers about the challenges held as part of its Smoked by Windows Phone marketing campaign, which started at the Consumer Electronics Show in January and is currently touring the UK. Obviously it's winning most of the challenges, or it wouldn't be doing it.
When Microsoft published its blog post last week, it said it had won 50,675 challenges and lost 638 for a 98 percent score. This is significantly better than the 88 percent of races won at CES, where the techie audience presumably has more smartphone expertise.
So far, 36 countries have run related campaigns. The UK version, Dare To Live, started in London last month and continues until 7 July. Its next stop is in Sheffield on 19 May. (See my earlier post, UK is being smoked by Windows Phone.)
Although the campaign has reached more than 100 million people, Microsoft isn't saying how many Windows Phones its various manufacturers have sold. It's early days, of course, but the vast majority of the smartphone market is a two horse race between Apple iPhones and a wide range of devices running Google's Android operating system. Microsoft has often managed to penetrate entrenched markets against similar odds -- office suites, web browsers, PDAs, games consoles etc -- but it might need Google to do something catastrophically stupid to give it much of a chance.