Mobile traffic surges, but monetization tricky

Mobile traffic surges, but monetization tricky

Summary: Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.

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TOPICS: CXO
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Mobile Web traffic grew 10 times faster than the desktop, but marketing conversions are harder relative to the PC and tablet, according to a report from BrightEdge, a marketing outfit.

In its Mobile Share report, BrightEdge tried to nail down mobile usage and marketing conversion.

Among the key takeaways:

  • Software, technology, financial services and real estate lead mobile traffic gains.
  • Mobile conversions are a third of the desktop and PC rate.
  • Video content drives mobile conversions and that makes media and entertainment the leaders of the mobile monetization pack.
brightedge

 

Topic: CXO

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