Moto X: Is it the start of Google's hardware era?

Moto X: Is it the start of Google's hardware era?

Summary: Moto X, to be unveiled to a select group in New York City, is designed to show the art of the possible when Android, hardware and cloud services blend together. Can Google-Motorola develop hardware mojo?

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Google's Motorola unit on Thursday will unveil its Moto X, a smartphone that appears to be the first device that shows the mashup between the search giant, Android and the company that was largely acquired for patents.

Executives at Google have repeatedly said that they needed time to rightsize Motorola, work through the old product pipeline and get to the new stuff. In some cases, Google execs sounded like they were making excuses for Motorola's performance. Judging by the marketing noise, leaks and plugs for customized hardware, Google is jazzed about the Moto X.

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Google acquired Motorola almost two years ago in a move to protect Android from patent lawsuits. Since then Google has offloaded manufacturing operations, sold a set-top box business and retooled Motorola's logo. Based on previous calculations, Google acquired either Motorola's patents or handset business for minimal cost.

Moto X, to be unveiled to a select group in New York City, is designed to show the art of the possible when Android, hardware and cloud services blend together.

The smartphone's specs---as have been leaked---are midrange, but there are some interesting perks. For instance, Moto X's Android will largely be pure. Moto X is also supposed to have voice commands. Sensors and customization are also key items to consider.

In some respects, Moto X looks like your everyday smartphone with a few features that may end up gimmicky. Time will tell if Google and Motorola can approach smartphone nirvana in the new era of the search giant's hardware efforts.

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Topics: Smartphones, Android, Google, Mobility, Bring Your Own Device

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6 comments
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  • Unless Google have something big in the sleeve.

    I believe this will be another Motorola smartphone.
    Solid specifications, good and fair price but that is not going to be something to rave about.
    AleMartin
  • Moto X vs. ???

    I will be interested to see how it stacks up against Samsung. I was a big fan of the Droid X/X2, but it became dated and I moved on to the Galaxy S3. I may be moving back in the future.
    trybble1
  • The wait is over...

    I've been waiting for this phone since the rumors surfaced. But honestly, my GS3 seems on par with the device. If this was a year ago, I'd probably be raving about it. But now... meh.

    I really hope it works out for Moto and Google. Until I hear more about the device though, I'm still open to Moto X as my next upgrade.
    xirro
  • pure android?

    So it will be a nexus phone? If it is pure android that is an attractive selling point to me, along with a pretty big pixel count on the camera for a phone that is not at the top line of expense....
    simon@...
  • It's actually the end of the Moto/Google hardware era,

    according to the lackluster product that was finally revealed.
    adornoe@...
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