Motorola launched the Moto X a few months ago, see my review, with the Moto Maker customization service only available for AT&T customers. Today, they lifted this limitation and now Sprint, T-Mobile, and Verizon customers can customize their Moto X.
It's fitting that Motorola launched this custom service in the US today since the assembly of these devices takes place in Texas and today we honor and thank those who have served our country.
In addition to the exclusive Moto Maker option, other carrier versions in black and white were limited to just 16GB of internal storage. Since I wanted to maximize my storage, there was no option for me to purchase one until now.
Prices for the custom Moto X range from $99.99 (16GB) and $149.99 (32GB) with a 2-year contact and $499.99 (16GB) and $549.99 (32GB) with no contract.
I recently purchased a Nexus 5 and an iPhone 5s, but only want to keep one other new phone around since my HTC One isn't going anywhere. As I talked about on MoTR #309 the release of Moto Maker for the Moto X on T-Mobile may change my smartphone choice so now I have to evaluate my options.
Related ZDNet coverage