Motorola launched its first low-cost device in Brazil as part of its strategy to beat its main competitors in what is the company's second largest market.
The company's global chief executive Dennis Woodside came to São Paulo for the launch of the Moto G and told the local press that the intention is to offer a higher spec device at a smaller price tag. This means the company is positioning the device as an alternative to those who would like an iPhone 4 or Galaxy Fame but haven't got the cash.
"We talked to consumers worldwide and found that the most important thing when it comes to buying a phone in Brazil is that it has a price that people can afford," Woodside told the media at the launch.
At the event in São Paulo, the Motorola boss reinforced how the company wants to provide a better user experience even though the Moto G is an entry-level smartphone: "Most people in the world can't afford a $500 or $600 smartphone: in fact, the average price of a smartphone is close to $200 — the problem is, the experience that smartphones in this class provides is really, really bad," Woodside said.
The price for the Moto G starts at R$649 ($278) in Brazil for a 8GB version. In the US, the starting price is $179. The new Motorola device is the second smartphone developed in partnership with its parent Google and is a modest version of the Moto X, which is being sold in Brazil for R$ 1,800 ($770).