Motorola to finally unveil mysterious Moto X on August 1

Motorola to finally unveil mysterious Moto X on August 1

Summary: It's time to put up or shut up at Motorola Mobility.


If Google's second quarter earnings report earlier this was any indication, Motorola Mobility has a lot to prove.

See also: Moto X: Real smartphone personalization on tap? | Google's Moto X buzz machine highlights marketing chops

The anticipated Moto X smartphone, which has been virtually shrouded in mystery with few exceptions, is arguably one of the last (if not the last) chances that Motorola has to prove itself.

Motorola is apparently ready to present its cards as the Google subsidiary has finally sent out invites to the media for a special presentation.

The details to know: The Moto X is set to be unveiled on Thursday, August 1 in New York City.

Beyond that, we don't have much to go on except a few other bits and pieces that Motorola has slipped out to get both the media and consumers salivating.

A few weeks ago, Motorola confirmed that the Android device would run Ice Cream Sandwich version 4.2.2.

Perhaps more importantly, Motorola highlighted that customers will be able to personalize both the exterior color and engrave names and/or messages on the back panel. Customers will reportedly be able to receive their custom-made devices "within days" of purchase.

But are a swath of colors to choose from and fancy engraving going to be enough? Probably not, so hopefully Motorola brings much more to the table to wow the crowds -- and do better on the third quarter balance sheet.

Image via Motorola Mobility

Topics: Mobility, Android, Google, Hardware, Smartphones

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  • 4.2.2 is NOT ICS!

    C'mon Rachel. In your July 3rd article you referred to Android OS 4.2.2 as Ice Cream Sandwich. It is not. You were corrected then. Several times. But here is another article referring to 4.2.2 as Ice Cream Sandwich when in fact it is Jelly Bean.

    I know it may be confusing and all but folks HAVE corrected you.
    • You'd think

      a blogger would at least Google the Android version to be sure they got it right after commetrors point out the misstake.
      • Dear Dancing Queen...

        You could bring those corrections, but you know, without the dribbling.
      • Yeah You are right

        Yes you are right.
    • perhaps the problem is that she did Google it

      She would have a better, faster and more accurate answer using Bing!
  • Rachel, I know it has been really hot

    and an Ice Cream Sandwich would help beat the heat but Android 4.2.2 is called Jelly Bean!
    • Update

      I would use the contact for to drop you a line about the error but that feature has been broken for some time now /:
  • Wow!

    I figured that since MotMob is owned by Google, they'd get first crack for a new OS version. I guess maybe there are bugs in 4.3.0 or 4.2.3. :-)
  • I s there any news on version 5?

    Just get too exited :).
    • I do not think they have that now.

      I do not think they have that now.
  • Motorola has a free hand...

    One thing Motorola has going for it is Samsung. Because Samsung has cemented itself so firmly and successfully in the Android market, Motorola, as a Google subsidiary really doesn't have to worry about angering Android's hardware partners by producing a really top notch, solid piece of hardware.

    What I've written may sound paradoxical, but remember: there was a time, just after Google purchased Motorola, that analysts were reading the tea leaves to try and determine if Google had just alienated Android hardware manufacturers by becoming another Android hardware manufacturer itself, one with potentially enormous advantages over its rivals, given that it could potentially be the beneficiary or early release and pre-release software. So far that has not proven to be the case, and Samsung has become so enormous and successful that it threatens to eclipse the rest of its Android smartphone competitors. This gives Motorola a lot more breathing room to release a technologically superior product. Not that that's going to be easy, mind you: everything I'v read about the Samsung Galaxy 4 suggests that we've reached a point of maturity such that most new "features" have the flavor or gimmicky addons rather than truly useful new ideas.