Motorola's custom Moto X Texas facility to close before end of the year

Motorola's custom Moto X Texas facility to close before end of the year

Summary: My custom Moto X keeps finding its way back into my pocket, but reports are that the facility that assembled it will soon be closing its doors.

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Motorola's custom Moto X Texas facility to close before end of the year

According to the Wall Street Journal Motorola Mobility is planning to close the its Fort Worth, Texas plant before the end of the year.

I am a fan of the custom Moto X, and the U.S.-based manufacturing base did have some influence on my decision to buy one.

When Lenovo announced the Motorola purchase in February my first thought was that the US assembly would likely end since there is no way to compete with labor costs in China. The US assembly did provide timely creation of custom Moto X devices though, but it looks like there just are not the sales numbers needed to continue offering such a boutique service.

The price of the custom Moto X has also dropped from the original $600 down to $400 and reports are that employees at the plant went from 3,800 down to today's 700 people. Moto X units will continue to be made in China and Brazil.

Motorola looks to be doing quite well with their low-cost Moto G devices ($219) and with the Moto E coming in at an even lower price ($129) they may find more success at the low end. It is tough to compete in the high end market while manufacturing products in the US, but I applaud Motorola for at least giving it a try.

It looks like I will keep my custom Moto X and hold onto it as a keepsake that proudly displays "Designed and Assembled in the USA."

Related Moto X posts:

Topics: Mobility, Android, Smartphones

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6 comments
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  • Yup

    Why would a Chinese company build hardware in more expensive Texas when it can be made cheaper elsewhere.
    Gisabun
    • Moto X on Republic Wireless

      Saved $20 on a Republic Wireless Moto X or Moto G phone using the following referral link:
      http://rwshar.es/PL4H
      tmk39
  • Shame; Too Bad

    I know a guy at work who has one and loves it. He'll probably do the same at the end of his contract.
    Me, my next phone will be a WinPhone... unless something drastic happens in the mobile market. Then I'll have no option but to go back to an Android unit and all that Google intends. No apple products here!!
    Crashin Chris
  • Moto X on Republic Wireless

    I use the Moto X with Republic Wireless and it's a good phone for a decent price at $299. The price is a lot better than elsewhere for over $500. Republic also has access to Sprint's roaming partners so the coverage is much better than other MVNOs from Sprint. All in all, great service at an awesome price. Use this link to save $20 when you sign up! http://rwshar.es/UEbp
    Arbitronmn
  • Republic Wireless - Moto X

    I switched to Republic Wireless a few weeks ago and I am very happy with the service and the price. I am using the Moto X with the $10/month plan. Great phone! If you want to save $20 on your Republic Wireless order of a Moto X or Moto G, you can use my referral code link:

    http://rwshar.es/XEmw
    Chris Mont
  • Save on Republic Wireless

    I use the Moto X with Republic Wireless and it's a good phone for a decent price at $299. The price is a lot better than elsewhere for over $500. Republic also has access to Sprint's roaming partners so the coverage is much better than other MVNOs from Sprint. All in all, great service at an awesome price. Use this link to save $20 when you sign up! http://rwshar.es/UEbp
    Arbitronmn