According to the Wall Street Journal Motorola Mobility is planning to close the its Fort Worth, Texas plant before the end of the year.
I am a fan of the custom Moto X, and the U.S.-based manufacturing base did have some influence on my decision to buy one.
When Lenovo announced the Motorola purchase in February my first thought was that the US assembly would likely end since there is no way to compete with labor costs in China. The US assembly did provide timely creation of custom Moto X devices though, but it looks like there just are not the sales numbers needed to continue offering such a boutique service.
The price of the custom Moto X has also dropped from the original $600 down to $400 and reports are that employees at the plant went from 3,800 down to today's 700 people. Moto X units will continue to be made in China and Brazil.
Motorola looks to be doing quite well with their low-cost Moto G devices ($219) and with the Moto E coming in at an even lower price ($129) they may find more success at the low end. It is tough to compete in the high end market while manufacturing products in the US, but I applaud Motorola for at least giving it a try.
It looks like I will keep my custom Moto X and hold onto it as a keepsake that proudly displays "Designed and Assembled in the USA."
Related Moto X posts:
- Republic Wireless Moto X review: Top consumer smartphone and low cost service are a killer combo
- Attention to detail and conveniences earned the Moto X a place in my pocket
- Motorola rolls out Android 4.4 KitKat to Moto X just three weeks after announcement
- Motorola drops Moto X regular price to $399.99
- Motorola launches Moto X Maker customization service for all carriers