My Black Friday Apology to Apple

My Black Friday Apology to Apple

Summary: Who knew that it was possible for Apple to have deals on any of their overpriced products? Shock of shocks--they did. And, now it's time for this ol' Tech finger pointer to say, "I'm sorry."

TOPICS: Apple, Mobile OS

Apple did, in fact, offer some Black Friday deals--$40 off on the new iPad, $30 off on iPod Touch and $100 off on MacBook Air and MacBook Pro. In my "10 reasons why Apple doesn't care about Black Friday," I said that they don't offer discounts but what do you know--they actually did. I think I know the reason that they did. It's called too many products on the market--a product glut, if you will. Instead of offering a sale, Apple should give you an iPod Touch with each purchase of a MacBook Air or MacBook Pro, but that's just me.

OK, you came here for my apology and here it is: Apple, I'm sorry. I was wrong. You did have a sale on your products for Black Friday. Maybe you care a little after all.

A 10-percentish discount is better than no discount at all. It might have been the impetus needed for some to throw down some cash for a new iPod, iPad or MacBook. Well played, Apple, well played.

Of course, there might be an extenuating circumstance or two behind this Black Friday bit of Apple-scented good will.

First, there's the glut of products. Apple has tossed out a lot of new models this year and they need to move them. It was a bold move on their part to do so but it looks like it worked anyway.

Second, there's the Surface and the gaggle of Android tablets available for purchase. Even Apple can't totally ignore the competition, although I have previously accused them of doing exactly that.

Third, Apple is a business and every business has to move product.

Finally, Apple is out to get me. Since I turned on it, Apple is gunning for me. They offered their discounts just to spite me personally. I hope you realize that I'm kidding about that. Unfortunately, it seems, that I have to explain myself when taking a humorous jab at something or someone these days.

I wonder what's next for Apple? A Clearance aisle at the local Apple Store? An annual White Sale? A Foley's-style Red Apple sale? Oh, the joy of discounts on Apple products!

'Tis the season Apple. Make me proud. Make me apologize again.

Of course, there were no discounts on the iPad mini

I'd like to know how many of you bought discounted Apple products this Black Friday. And, tell me too, if those discounts pushed you over the edge on purchasing instead of waiting or not buying at all. Further, I'd like to know how many of you would have sprung for the iPad mini if it had been on sale.

Black Friday is a crazy shopping day. I didn't shop late on Thursday nor did I wake up early to leap onto any great bargains. I did shop on Friday although I didn't think it was particularly crowded or crazy. I had no trouble finding a parking place anywhere I went. In fact, I never had to walk very far to get into a store on Friday. I even had a very close spot near the front door of Bass Pro Shop where my middle son was desirous of a new Crossbow. Unfortunately, Bass Pro Shop liked their Crossbow selection more than we did. At $599 for the least expensive one, we left and went elsewhere.

Black Friday makes people spend more than they should at Christmas. People go into debt to save money and make up the difference in credit card interest. Strange people we are. If you're wondering, no, I don't play the credit game. I'm a consumer "dead beat." If I can't afford to pay cash, I don't buy it. That's my policy.

Of course, if everyone were like me, we'd have no credit crisis, no suffering economy and no multi-trillion dollar National Debt problem to solve. OK, not sure how this went from an Apple apology to a stance on our economic situation but that's life and life after Black Friday.

To Apple: Keep up the good work. You surprised me. Thank you. I'm sure there are a lot of folks who also would like to say thanks as well for discounting a few of your products for Black Friday.

I like being surprised.

What do you think of Apple's Black Friday discounts? Do you think there's a new Apple on the horizon or was this a move simply to unload their surpluses? Talk back and let me know? 

Topics: Apple, Mobile OS


Kenneth 'Ken' Hess is a full-time Windows and Linux system administrator with 20 years of experience with Mac, Linux, UNIX, and Windows systems in large multi-data center environments.

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  • This article is wrong also: Apple has had Black Friday discounts for years

    Ken, it's great that you are a full-time Windows and Linux system administrator, but if you are going to write articles on a tech news site please take the time to know what you're talking about.

    Apple has offered Black Friday discounts almost as long as they have had retail stores. So when you say you are surprised, it's only because you haven't been paying any attention.
    • Ditto

      The first thing I thought if was how Apple offered the exact same savings last year.....then I wondered how a tech follower could write an article completely showing his ignorance of even 12 month old information....amazing.
      • Finally was then amazing how he went onto analysis of why Apple did this completely oblivious to the fact Apple has done it before..... he must have a lot of time on his hands to waste.
  • Good Lord Ken

    Your "reporting" seems to be inaccurate from every possible angle. A recent favorite was a story in which you posited that Apple stores don't actually sell iPad Mini unless the buyer first returns home to reserve one over the web.

    Little side note Ken: Even if that were remotely true, anything Apple requires done by web, which is almost nothing, they will let people do from within the stores using any of the display Macs, all of which are online and available for things like Genius Bar Reservations, product comparison shopping, etc. etc.

    Echoing dirtwatah, Apple has had Black Friday sales for years. I would otherwise suggest you alter your "apology" to more accurately pinpoint your deliberate ignorance of apparently all things Apple, however I feel confident that no one is losing sleep.
    • You misread it

      I didn't say it happened to everyone, I said it happened to my wife when she went shopping. So, there you go. My reporting isn't bad or inaccurate. I reported what happened the way it happened.
      • Nice maneuver, Ken..

        you haven't answered the real question: Why are you so surprised that Apple did what they've done for years?
      • Huh

        You wrote "I said that they don't offer discounts".....what's up....trying to rewrite history?
  • Google Searches Can Be Helpful Sometimes

    This is a very odd article, because your entire premise - that it was surprising Apple offered Black Friday discounts - could have been answered by a simple Google search. Your "10 reasons" article was written AFTER Apple ANNOUNCED Black Friday deals. You didn't even have to do a web search! You could have gone to

    But I guess since you're only after page views, there is no need for editors or writing something based in fact.
    Eric Davies
  • Not Much Of A Discount

    The amount discounted was better than nothing, but as compared to mainstream marketing strategies even on high end goods, Apple still looks stingy.

    Having lost some of their luster now that the competition is heating up, the "additional" markdown this year reflects Apple's growing worry.

    Sadly they've chosen to focus negatively and attack their competitors, launching legal assaults instead of competing in the market place. It seems that the public is waking up to fact that the days of "Magical & Revolutionary" were super hyped mirages.
    • There were announcements about Black Friday deals but...

      None were announced until after my story was posted. When I searched, there were longer hours but no mention of discounts. You are looking after the fact.
    • I know, right...

      10% or less discount? That's really not much of a Black Friday deal. But, they offered something, which is 10% better than nothing. I feel that my apology is about 10% sincere, so there you go. ;-)
      • Black Friday.

        So called because it's the day retailers expect to move enough product to get rid of red ink and go into the black. Get it? "Black" Friday?

        A profitable company doesn't need to discount. I feel your article is about 10% accurate, so there you go.
    • If you can't afford it, don't by it

      Plenty of Win8 PCs heavily discounted;-)
      Richard Flude
  • Wonder how much Microsoft discounted their products by on Black Friday?!

    I'm just curious is all.
    • here you go

      I think we have winner here: :D
      Ram U
    • Actually, it wouldn't be Microsoft discounting any products

      but the OEM's competing against each other. If HP and Dell have 2 identical Windows 8 products, you know they'll both try to underprice the other, seeing that the customer will be buying 1 of the 2 Windows 8 products.

      Though I'm guessing one or two of the haters will try to spin it to make it seem like it's MS ordering them to. :)
      William Farrel
      • So, you're saying this then?

        That the Microsoft stores didn't discount Microsoft kit on "black Friday?"
  • Offer discounts....

    You want Apple to continue offering discounts....but shy.
    Offering discounts is just a business strategy...but not one often used by low volume premium brands. Apple choose not to do it for multiple reasons....not to piss off customers who just bought an Pple product....not to have customers wait off for the next discount cycle....because they don't have name just three. They do it on BF because the industry does day a year.
  • Ken, i think you are totally wrong

    Apple did give in the last years too, and during back to school time they gave away iPod Touch with every Mac Book or Mac Book Pro.
    Ram U
  • Tsk Tsk.

    Ken, I'd read your original article and found it so incorrect, I didn't bother to comment to correct it. Please do your research before you write. Heck, do some research as you write. Inaccuracy like this is inexcusable. If I were your editor I'd think about your contributions twice.
    Andrew Shalat