Nearly 9 in 10 Indians willing to ride driverless cars

Nearly 9 in 10 Indians willing to ride driverless cars

Summary: The country is second only to Brazil in trusting technology enough to completely control vehicles. China was third, while Japan ranked 10th. Globally about 6 in 10 on average trust driverless cars.


On Tuesday, Cisco published results of its Customer Experience Report that focused on the automobile buying and driving experience.

According to the survey, more than half of global consumers (57 percent) said they would be likely to ride a car controlled entirely by technology that does not require a human driver. The most trusting consumers in this regard were in Brazil (with 96 percent of those surveyed in the country), India (with 86 percent), and China (with 70 percent).

The study polled more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used while buying and driving an automobile. 

It reveals how information and technology are crucial throughout the car experience--from buying to maintaining it. "From the car purchasing experiences to service maintenance, consumers are using more advanced communication technologies (such as mobile, text, telephone, Web sites, embedded communications devices) to engage with manufacturers and car dealerships," a Cisco statement said. 

Results show roughly half (47 percent) of global consumers valued the brand's reputation for adopting technology when purchasing a vehicle.

Andreas Mai, director of product marketing for Connected Industries Group at Cisco, said in a statement: "Most consumers expect to be connected to the Internet wherever they are. Since they may spend much of their time in their car, it stands to reason they want their car to be more connected.  This consumer survey confirms that it is time to take the Internet to the road and into our cars."

Globally, consumers are eager to see more transportation changes in customization, safety, time, and cost savings. Brazil, China and India show significantly more willingness to provide information on driving habits, in exchange for cost and time efficiencies.

Here are some other key findings:

•          Most consumers begin their car purchasing process online--83 percent of global consumers prefer to research online for information on a car, versus only 17 percent of consumers that prefer to call or go to dealership.

•          52 percent of consumers want to track gas prices from a vehicle. Gas-price tracking was the highest priority, compared to 46 percent of consumers wanting to track insurance prices, 35 percent wanting to track roadside assistance availability, and 32 percent wanted to track recall information.

•          74 percent would allow their driving habits to be monitored in order to save on insurance or service maintenance or costs.

•          60 percent would provide biometric information such as fingerprints and DNA samples in return for personalized security or car security.

Topics: Travel Tech, Emerging Tech, Mobility, Networking

Swati Prasad

About Swati Prasad

Swati Prasad is a New Delhi-based freelance journalist who spent much of the mid-1990s and 2000s covering brick-and-mortar industries for some of India's leading publications. Seven years back when she took to freelancing, India was at the peak of its "outsourcing hub" glory and the world of Indian IT, telecom and Internet fascinated her. A self-proclaimed technophobic, Swati loves to report on anything that's remotely alien to her--be it cloud computing, telecom, BPOs, social media, e-government or software and hardware, and also how high-tech sectors impact the Indian economy.

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  • Really??? 9 out of 10? What's Thier Alternative?

    Walk? Bicycle? What is wrong with the other 1 out of 10?

    How many would choose to ride in a chauffeur driven limousine?

    I'm guessing those same 1 out of 10 would refuse the limo based on them believing technology is evil. They are the smart ones. This tells me 10% of India's population is one step ahead of the majority of the World.

    Certainly smarter than who ever wasted time and money on this worthless survey.

    Was this survey really necessary? I don;t care about the reputation of the manufacturer, if the car is going to drive for me, sign me up. All Aboard!
  • Woo! Us Brits are well down there!

    So what if nearly all RTAs are human error? We wouldn't trust technology...

    Remember those farmers making money off drivers who drove into a river because their sat nav told them to?

    I think it's telling that by and large those countries are organised by poorer individuals at the top, richer individuals at the bottom - maybe it's more of a perceived status thing? Presumably people living in poverty are more likely to see this as a luxury status symbol... Like limos before drunk women...
  • Such twaddle.

    If you extrapolate those figure to the rest of the population then the future of transport will be driver less. Actually not such a bad idea because the way it is now it is not sustainable or even practical in some heavily populated countries. A consolidation of transport for the masses will be a must in the future and if that is driver less then lets give it ago..
  • The US will lag

    Numerous countries will adopt driverless cars before the US. The litigious environment in the US is too big an impediment.
    • People suing for redress of grievances?!

      Oh horrors! People actually suing to get redress of legitimate grievances! THE SKY IS FALLING!
      Third of Five
  • That survey finding is a no-brainer

    For a large population in constricted surroundings, automation would be the best way to force people to adapt. More vehicles on restricted road surfaces is a recipe for disaster. Instead of looking at cars, I would like to see the automation of the mass-transit systems. Make it more efficient and see the number of individuals on the road drop. Very difficult in environments like India.
  • Wow!

    9 in 10 Indians never ever sat in a car! They are just struggling to get a decent meal and clean drinking water. Electricity still unavailable to many, barely available to the rest! Roads? Come check them out!

    I believe this survey refers to 'Indian Car-Owners'. For this group (author included, I expect), the vast majority of the poor probably don't exist, so they can justify the '9 in 10 Indians' claim.
  • Re. Wow!

    I agree fully. The survey would only have covered a sample of Indian car owners, and applied the result to the population of Indians in general. Sensationalist? Yes. Sound mathematics? I'm afraid not.
    • Re: would only have covered a sample

      That is how statistics works.
  • Have You SEEN Indian Drivers!?

    Frankly, I'm not surprised.