On Tuesday, Cisco published results of its Customer Experience Report that focused on the automobile buying and driving experience.
According to the survey, more than half of global consumers (57 percent) said they would be likely to ride a car controlled entirely by technology that does not require a human driver. The most trusting consumers in this regard were in Brazil (with 96 percent of those surveyed in the country), India (with 86 percent), and China (with 70 percent).
The study polled more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used while buying and driving an automobile.
It reveals how information and technology are crucial throughout the car experience--from buying to maintaining it. "From the car purchasing experiences to service maintenance, consumers are using more advanced communication technologies (such as mobile, text, telephone, Web sites, embedded communications devices) to engage with manufacturers and car dealerships," a Cisco statement said.
Results show roughly half (47 percent) of global consumers valued the brand's reputation for adopting technology when purchasing a vehicle.
Andreas Mai, director of product marketing for Connected Industries Group at Cisco, said in a statement: "Most consumers expect to be connected to the Internet wherever they are. Since they may spend much of their time in their car, it stands to reason they want their car to be more connected. This consumer survey confirms that it is time to take the Internet to the road and into our cars."
Globally, consumers are eager to see more transportation changes in customization, safety, time, and cost savings. Brazil, China and India show significantly more willingness to provide information on driving habits, in exchange for cost and time efficiencies.
Here are some other key findings:
• Most consumers begin their car purchasing process online--83 percent of global consumers prefer to research online for information on a car, versus only 17 percent of consumers that prefer to call or go to dealership.
• 52 percent of consumers want to track gas prices from a vehicle. Gas-price tracking was the highest priority, compared to 46 percent of consumers wanting to track insurance prices, 35 percent wanting to track roadside assistance availability, and 32 percent wanted to track recall information.
• 74 percent would allow their driving habits to be monitored in order to save on insurance or service maintenance or costs.
• 60 percent would provide biometric information such as fingerprints and DNA samples in return for personalized security or car security.